The Finance Minister, Ken Ofori-Atta, has congratulated Hollard’s Cynthia Ofori-Dwumfuo for emerging winner of the Chartered Institute of Marketing Ghana’s (CIMG) Marketing Practitioner of the Year, 2021.
This year’s event was held on the theme: “Creative Marketing and Innovation in a Volatile Global Economy”.
During a forum by the Association of Ghana Industries (AGI) in Accra, the finance Minister in his speech mentioned he really cherished marketing practitioner of the year award. It reminded him of when he came to came to Ghana 30 years ago.
. “It just reminded me of how I started in Ghana about 30 years ago when I came back from Wall Street. And, there was nothing like a capital market nor money market and so, the whole idea of starting an investment bank was something weird to everyone.”
Ken Ofori-Atta
In a related press release issued in Accra, according to Hollard Ghana, Cynthia Ofori-Dwumfuo, emerged as the Chartered Institute of Marketing Ghana’s (CIMG) Marketing Practitioner of the Year, 2021. She was honored at the just-ended 33rd Annual National Marketing Performance Awards ceremony in Accra for leading Hollard Ghana’s innovative brand-building efforts.
In addition, she was cited for excellence in marketing insights, people, corporate and reputation management, corporate social responsibility (CSR), and sound marketing strategies.
According to the institute, this set Cynthia and Hollard apart as corporate achievers for 2021.
“Marketing insurance is no small feat, especially in this volatile global economy. It requires the right expert to drive strategic brand and customer initiatives that are attractive to target audiences. Hollardite Cynthia has been remarkable at promoting our vibrancy and business purpose. Her impactful work with her team has resulted in our group’s exceptional brand growth. Also, her collaborative work with our People Team has seen increased staff engagement and company pride.
“Furthermore, through our unconventional brand engagements, she has undoubtedly spurred a burst of competitive activity in our previously quiet insurance industry. As a result, she has contributed to increasing insurance penetration in Ghana while making us a favourite. We are proud of her CIMG achievement and dedicate the win to our customers, partners, and stakeholders for being receptive audiences. As a marketing-oriented company, we will continue to serve them better through our original products, distinctive distribution channels, and customised policies curated for every need.”
Group CEO, Patience Akyianu
Gratitude From The Winner
Ms Cynthia Ofori-Dwumfuo in the press release expressed her appreciation to the Governing Council of Chartered Institute of Marketing Ghana’s (CIMG) and the finance minister, Ken Ofori-Atta for honoring her.
“Thank you! It is fulfilling to be acknowledged by the prestigious CIMG for our quest to create and secure a better future through inventive marketing. Impactful marketing happens at the confluence of visionary leadership, an enabling environment, purpose, hard work, a fantastic team and a great brand style.
“It takes a village, so I thank Hollard, my family, and the extended community for their supportive advocacy. Marketing insurance is no small feat, especially in this volatile global economy. It requires the right expert to drive strategic brand and customer initiatives that are attractive to target audiences.”
Ms Cynthia Ofori-Dwumfuo.
She therefore dedicated the win to its customers, partners and stakeholders for being receptive audiences.
