Taylor Swift surprised fans on Thursday by announcing a music video to be released for her song ‘Lavender Haze’.
It is taken from her 10th studio album Midnights, which came out in October last year.
The song is the second official single from the album, but the third to be made into a music video.
Like many of Taylor Swift videos, it contains several Easter Eggs and hidden messages for fans to interpret what the singer’s next move could be.
The video has already been disjoined by the singer’s fans (known as Swifties) who think they’ve cracked which album the pop artist could be releasing next.
The 33-year-old has committed to re-recording her first six albums, after the rights to her original masters were sold to an investment fund for $300 million (£242m).
The singer’s first record deal, with Nashville’s Big Machine Recordings, did not give her full control of her music, which meant the master recordings could be sold when her deal with them expired.
As a result, Taylor Swift re-recorded her second album ‘Fearless’ in 2021 and her fourth album ‘Red’ in 2022.
Fans believe the next album to be re-recorded will be her third, ‘Speak Now’, which was first released in 2010.
‘All-encompassing love glow’ Lavender Haze
The meaning behind the title ‘Lavender Haze’ was explained by the singer before the release of ‘Midnights’ last year, where she explained it came from watching the Emmy award-winning TV show Mad Men.
In an Instagram video, she said;
“I looked up [the phrase] because I thought it sounded cool. And it turns out that it’s a common phrase used in the ’50s when they would describe being in love.
“If you’re in the ‘lavender haze’, then that meant you were in that all-encompassing love glow. And I thought that was really beautiful”.
Taylor Swift
Taylor Swift went on to explain that she and many others living in the age of social media know what it’s like to be in love while in the spotlight.
“Like my relationship for six years, we’ve had to dodge weird rumors, tabloid stuff, and we just ignore it. This song is about the act of ignoring that stuff to protect the real stuff”.
Taylor Swift
Swift describes the video as a “sultry sleepless 70s fever dream” and says storyboarding the music video for Lavender Haze helped her “conceptualize the world and mood of Midnights”.
There are lots of lavender references in the video (which contains explicit language) where Taylor Swift is seen swimming in a purple pool, whilst her home appears in lilac hazy hues.
Purple might even be a clue pointing towards the re-recording of ‘Speak Now’, the original album cover for which saw her wearing a purple dress.
The colour was also one of the themes in Swift’s previous music video, ‘Bejewelled’, which saw the singer in an elevator pressing a purple-coloured button for the third floor a possible reference to her third album.
Taylor Swift has been in the news this week, which has not been her first and as away her music videos, her upcoming Eras Tour has attracted lots of unwanted attention.
She is yet to announce tour dates for the UK and Europe.
READ ALSO: Make Your Marriage Work —Diana Hamilton
