Entertainment pundit, Ola Michael has expressed concerns over what he describes as Medikal’s apparent lack of seriousness in promoting his upcoming UK show.
According to him, the ongoing feud between rapper Medikal and his wife, Fella Makafui, is a useless publicity stunt.
Ola Michael pointed out that despite the show being less than a month away, Medikal has not been actively promoting it, but has been involving himself in other situations that could be detrimental to its success.
He mentioned that the rapper’s recent marital issues with Fella Makafui, as well as the feud with colleague rapper Showboy, former record label AMG, are overshadowing the show’s publicity.
“This show is in less than a month, and I’m beginning to think that he’s not serious about the show. I feel like with this being the first time he is headlining a show in the UK, this is not the attitude to put up. This matter with his wife, I have decided to think it is one of those useless stunts until he comes out to explain those messages he has been posting. I can’t sit and take my time decoding who is Serwaa and who went to have a threesome with who instead of focusing on how to make your show a success.
“Fella and Medikal are a popular couple. If you realize, in previous shows, the audience gets very excited when Medikal is performing and Fella comes on stage. That could be a great advantage in getting publicity for their upcoming show. Why is it that now that the show is coming up, you’re showing that you’re having problems in your marriage? When it could help build the show-up. What is wrong with these people?”
Ola Michael
The pundit stressed the importance of giving fans in the UK a compelling reason to attend the event, considering the challenges of filling up a venue like the O2 Indigo.
“It’s not easy to fill up a center like O2 Indigo, Ghanaians don’t like coming out. You need to give them a reason to leave their jobs, which pay about £6 to £8 an hour, and come to watch you.
“But if you were consistently talking about the show and not talking about frivolous matters like AMG and Showboy and Fella, we wouldn’t be discussing this. Now people would think you’re not serious about this show so they won’t come.”
Ola Michael
Medikal’s Attention-Seeking Antics Decried
Arnold Asamoah-Baidoo criticized Medikal for his recent rants on social media.
The entertainment critic noted that Medikal is going beyond control regarding what is expected of celebrities in the realm of pop culture and business.
“I must also acknowledge the fact that hype is part of the industry; it’s a form of promotion or marketing for any project. However, I think Medikal is overdoing it. Sometimes, if you are not careful, your hype will rather cause disaffection for your brand due to how your actions may have angered your targeted audience.”
“Medikal’s attention-seeking antics are now way overboard, and I think he should check it because there are points when we become tired of you, nobody will mind you again.”
Arnold Asamoah-Baidoo
The entertainment pundit further added that Medikal is one of Ghana’s top 3 rappers currently, and he doesn’t need any stunts to sell any show.
“We don’t need this back and forth; it’s childish… However, we will support his O2 Indigo show,” he stated.
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