The Ghanaian film industry, often called “Ghallywood,” has made significant strides over the past two decades. However, the potential for growth remains vast, particularly through cultivating a robust cinema culture.
A thriving cinema culture not only enhances the viewing experience but also supports filmmakers, encourages storytelling, and fosters a sense of community.
Cinema culture encompasses various aspects, including film appreciation, audience engagement, film education, and the overall environment in which films are produced and viewed.
In Ghana, fostering a good cinema culture involves promoting local films, encouraging critical discourse, and creating supportive infrastructures for filmmakers and audiences alike.
A communication team member, National Film Authority (NFA), Bismark Odum-Sackey, revealed that to fully realize the full potential of Ghana’s film industry, the cinema culture needs to improve.
He added that a robust cinema culture not only enhances the quality of films produced but also strengthens the industry’s infrastructure, audience engagement, and global reach.
“At first, they would just do the CD and put it out there, but now, we are happy that some of them take it to the cinemas first; they are now getting to understand the cinema processes. There’s money in the film sector; you just have to understand the business aspect of it and make it out there.”
Bismark Odum-Sackey
Ghana’s film industry has experienced a renaissance, with an increasing number of films being produced each year. Despite this growth, challenges such as inadequate funding, lack of distribution channels, and limited access to quality cinema facilities persist.
Moreover, the audience’s preference for foreign films often overshadows local productions, making it crucial to develop a culture that values and supports homegrown cinema.
Establishing film schools and workshops helps nurture talent and educate audiences about the art of filmmaking. By fostering an appreciation for local narratives, audiences develop a deeper understanding of the cultural significance of Ghanaian films.
Media outlets and cinema chains should prioritize screening local films. By highlighting Ghanaian stories, they help shift audience perceptions and encourage a sense of pride in local cinema.
Establishing a culture of film critique helps audiences engage more deeply with films. Film critics, bloggers, and influencers play a pivotal role in shaping public opinion and encouraging thoughtful discussions about local productions.
Nurturing a Good Filmology
A thriving film industry contributes to the economy by creating jobs, attracting tourism, and fostering related industries such as advertising and merchandising.
The film serves as a powerful medium for storytelling, allowing communities to preserve and share their cultural heritage. A strong cinema culture helps maintain Ghana’s unique narratives and traditions.
A vibrant cinema culture inspires young filmmakers and storytellers, encouraging them to pursue careers in the arts and contribute to the industry’s growth.
Bismark Odum-Sackey noted that cultivating a good cinematic culture is essential for the advancement of Ghana’s film industry.
According to him, the emergence of new technologies has caused the low patronage of cinema movies. “Even in your house, in your hall, there is a TV; in your children’s room, there is a TV; in your bedroom, all that,” he said.
“Those days television was rare, so to watch a movie, you needed to go to a cinema. Where I grew up, we used to watch Chinese and Indian movies; that was our cinema, but with time, we started buying our own TV.”
Bismark Odum-Sackey
Cultivating a good cinema culture in Ghana is essential for the growth and sustainability of the film industry. By prioritizing education, community engagement, and support for local talents, Ghana creates an environment that not only celebrates its cinematic achievements but also inspires future generations.
As the industry continues to evolve, a strong cinema culture will be the bedrock upon which the future of Ghanaian cinema is built, enabling it to thrive both locally and on the international stage.
Through collective efforts from filmmakers, audiences, and stakeholders, Ghana can harness the power of cinema to reflect its rich heritage and diverse narratives, ultimately contributing to a vibrant cultural landscape.
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