OmniBSIC Bank Ghana Limited, the fastest-growing bank in Ghana, has unveiled a new tagline, ‘…Not Just Another Bank,’ marking further progress from its long-standing slogan, ‘At Your Service.’
This change is part of the Bank’s commitment to setting itself apart and standing out with extraordinary customer experience to make its customers the happiest and ultimately becoming the Bank of Choice for the banking public.
Mr Daniel Asiedu, Managing Director of OmniBSIC Bank, explained that “While ‘At Your Service’ has effectively conveyed our dedication to customer satisfaction, it does not completely capture the essence of the Bank’s purpose.”
He said the new tagline better represented the bank’s mission: to provide excellent and innovative banking services through competent employees, extensive delivery channels, and technology.
The Managing Director said the introduction of “…Not Just Another Bank” emphasised OmniBSIC’s intent to redefine banking experience, focusing on proactive collaboration, technological innovation, and personalized solutions.
Mr. Asiedu said the new tagline reflected OmniBSIC Bank’s readiness to go beyond simply offering services. “We are not just providing services; we are actively growing with our customers and adapting to meet their needs,” he said.
Mr Asiedu said since its merger in 2019, the Bank’s comprehensive transformation had led to quality and unmatched customer service, impressive year-on-year financial results as well as improvement across all performance indicators.
As a result, the Bank earned some of the most prestigious honours and recognitions –locally and internationally in consecutive years. He said despite these recognitions the Bank was determined to distinguish itself further. “We want to raise the bar and position the Bank as a market leader. We need to stand out,” he added. He said the new tagline aligned with OmniBSIC’s focus on the changing financial landscape and customer expectations.
More Than Just Transactional Services
The Bank aims to offer more than just transactional services by leveraging cutting-edge technology to deliver tailored solutions that empower customers to take control of their financial future. He said this shift in messaging also reflects a change in mindset from just serving customers to partnering with them.
The Managing Director said the tagline signified OmniBSIC’s commitment to being an agile, collaborative partner, dedicated to customer growth.
“Our new strategy is data-driven and instead of relying on an officer to recommend suitable products, we will deploy digital banking solutions that can analyze usage patterns and proactively suggest personalized services.”
Mr Daniel Asiedu
He said “with the introduction of the tagline the Bank was committed to becoming the Bank of choice for customers in Ghana,” concluded Mr. Asiedu.
Dr. Philip Oti-Mensah, the Bank’s Chief Operating Officer, reassured customers that robust measures were in place to protect their information.
He said with certifications like ISO and Payment Card Industry Data Security Standard, he emphasized, “Our systems are secure, ensuring third parties cannot easily access customer data.”
Mr. Oti-Mensah said the Bank’s innovations were designed to appeal to both younger, tech-savvy generations and older clients. “Our customer base spans Millennials, Gen Z, and other groups. This new direction will resonate with all of them,” he said.
The Bank, recently named ‘Bank of the Year’ at the Ghana Business Standard Awards, is driving its strategic direction through the newly launched ‘OmniBSIC 5.0’ initiative.
This focuses on using data, artificial intelligence (AI), and machine learning to deliver predictive and personalized banking experiences. OmniBSIC Bank is also introducing banking services that will enhance user convenience and reduce reliance on physical banking.
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