The GoldBod Jewellery, a subsidiary of the Ghana Gold Board in a strategic move to elevate the global profile of Ghana’s gold heritage, has announced the appointment of renowned media personality Bola Ray and acclaimed actress Jocelyn Dumas as its brand ambassadors.
This collaboration aims to showcase the country’s expertise in crafting authentic and exquisite gold jewellery through world-class artistry and ethical sourcing.
The Chief Executive Officer of GoldBod, Lawyer Sammy Gyamfi viewed the selection of Bola Ray and Jocelyn Dumas as GoldBod’s brand ambassadors as a deliberate move to leverage their influence and appeal to reach new heights in promoting Ghana’s rich gold legacy.
“Bola Ray and Joselyn Dumas represent excellence and authenticity— the very values that define the Goldbod Jewellery brand. Their appointment as brand ambassadors of GoldBod Jewellery marks a major milestone in GoldBod’s mission to promote local value addition to the country’s gold resources.”
Lawyer Sammy Gyamfi
Ghana’s Gold Heritage
The collaboration between the Ghana Gold Board Jewellery and its new brand ambassadors also marks a significant step towards realizing enriching the country’s heritage industry.
“This collaboration marks the first step towards the actualization of President Mahama’s vision of making Ghana a leading hub of authentic gold jewellery and ornaments in Africa,” Sammy Gyamfi noted.
GoldBod Jewellery is a relatively new entity, but it is built upon the rich heritage and expertise of the Ghana Gold Board, the country’s premier institution responsible for the management and regulation of Ghana’s gold industry.
Established as a subsidiary of the Ghana Gold Board, GoldBod Jewellery has been tasked with the strategic objective of promoting Ghana’s gold resources through value-added products and services.
The decision to appoint Bola Ray and Jocelyn Dumas as brand ambassadors highlights GoldBod’s commitment to elevating the global perception of Ghanaian craftsmanship and positioning the country as a leading player in the international jewellery market.
Artistry and Authenticity
The appointment of Bola Ray and Jocelyn Dumas as GoldBod’s brand ambassadors is more than just a celebrity endorsement; it is a strategic move to capture the essence of Ghana’s ornament industry.
By leveraging the star power and influence of these two iconic Ghanaian personalities, GoldBod Jewellery intends to showcase the beauty, craftsmanship, and ethical sourcing that defines its gold jewellery and that of the ornaments.
This approach not only celebrates Ghana’s rich cultural heritage but also positions the country as a leader in the global luxury jewellery market.
Domestic and International Expansion
As part of their ambassadorial roles, Bola Ray and Jocelyn Dumas will spearhead brand campaigns, media engagements, and public outreach initiatives that showcase GoldBod’s latest collections of fine gold and diamond jewellery, bespoke ornaments, and refined luxury accessories.
This strategic partnership is expected to help GoldBod Jewellery expand its reach both domestically and internationally, tapping into new markets and customer segments.
The collaboration with these two renowned Ghanaian personalities not only elevates the brand’s visibility but also serves as a powerful endorsement of the quality and authenticity of GoldBod’s products. This, in turn, can help drive increased consumer confidence and demand, both within Ghana and across the global stage.
Local Artisans and Sustainability
Beyond its commercial objectives, GoldBod Jewellery’s partnership with Bola Ray and Jocelyn Dumas also has the potential to empower local artisans and promote sustainable practices within the country’s gold industry.
By showcasing the skill and craftsmanship of Ghanaian jewellery makers, the brand can inspire a new generation of artisans and foster a sense of pride in the nation’s gold heritage.
Moreover, GoldBod’s commitment to ethical sourcing and responsible production aligns with the growing global demand for sustainable and socially conscious luxury goods.
The brand’s collaboration with its new ambassadors can help amplify this message, positioning Ghana as a leader in the ethical jewellery movement and attracting conscious consumers from around the world.
The appointment of Bola Ray and Jocelyn Dumas as GoldBod Jewellery’s brand ambassadors marks a significant milestone in the company’s journey to elevate Ghana’s gold heritage and showcase the country’s expertise in crafting exceptional jewellery.
This strategic partnership has the potential to drive domestic and international growth, empower local artisans, and cement Ghana’s reputation as a global leader in the luxury jewellery industry.
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