Ghanaian gospel musician Diana Hamilton has revealed that her commitment to her Christian faith has led her to turn down several endorsement and brand deals, even when the financial offers were tempting.

The celebrated singer opened up about how her spiritual convictions guide not just her music, but her entire lifestyle and business decisions.

“There have been times when I’ve had to stand by my faith. I have had to say no to some brands because it just doesn’t work with my faith and because, biblically, it is not right. I stood my ground because I know, as a child of God, I need not engage in anything that isn’t right.”
Diana Hamilton

According to her, some of these decisions have come at a cost, including missing out on lucrative partnerships, yet she emphasised that her focus is not on earthly gain.

“I have lost some deals because it just wasn’t right. Look, my heaven is very important to me. I say that I pray, I work, and I believe that God will help me make heaven, so for me, money doesn’t come first when I’m offered a deal.”
Diana Hamilton

Diana stressed that while success and income are part of her journey, they are never placed above her relationship with God or her desire to live according to biblical principles.

Diana Hamilton’s Fashion Dream Started Sisterly

The award-winning gospel musician revealed how her flourishing fashion label, DH by DH, was birthed, thanks to the quiet nudging of her sister, Adelaide.

Diana recounted how her style naturally drew attention from fans during her musical performances.

“While I’m singing, I wear a dress, and someone will ask, ‘Where did you get that dress?’ I’d say I designed it and had someone make it for me. It happened so often.”
Diana Hamilton

Yet, what began as simple compliments soon blossomed into a business idea, thanks to her sister’s foresight.

“One day, my sister, who’s the business brain behind what I do, said, ‘Aunty, we need to start selling these clothes.’ I thought she was joking. But she went ahead and opened a fashion Facebook page—then called Diana Hamilton Fashion. We had it for years, but we weren’t selling. If someone asked, I’d make one for them.”
Diana Hamilton

The turning point came during the COVID-19 pandemic, when traditional business models were upended.

“When COVID hit, everything moved online. My sister called me again and said, ‘Auntie, it’s time we take this seriously. We don’t need a physical shop. Let’s open an online store.’ And that’s how we officially started. Now, we have DH by DH.”
Diana Hamilton

Reflecting on the journey, Diana called it divinely orchestrated. “And Adelaide, my sister and partner in everything I do, has been phenomenal. We’ve done so many collections, and they’re selling well,” she said.

Initially, they designed and displayed the pieces traditionally on racks. “Fashion has become very sophisticated. We now focus more on customer orders,” she said.

Diana also highlighted that their brand is intentionally designed for a unique clientele.

“Our customers don’t always have the typical European body shapes. So we create with that in mind. Our style blends African and European influences, something truly distinctive.”
Diana Hamilton

Every DH by DH piece, she added, is crafted to reflect individuality. “If you pick a DH by DH dress, you wear it with pride. You won’t see anyone else wearing it quite the same way,” she noted.

From gospel stages to fashion runways, Diana Hamilton’s journey reflects the power of passion, purpose, and partnership, and a sister who saw potential long before the spotlight did.