The Ghana Union of Traders Association (GUTA) has called on the Government to educate businesses in the country on the benefits of the African Continental Free Trade Area (AFCFTA) to enable them leverage the benefits of the trade agreement.

Mr. Paul Kofi McCarthy, the Central Regional Chairman of the Association, noted many SMEs across the country are not familiar with the AfCFTA policy framework to align their activities to achieve the needed business growth.

The Regional Chairman of the Association, noted that the sustainability of Small and Medium Enterprises (SMEs) is not only for the AfCTA but an integral part of the government’s national development agenda through the Ghana ‘Beyond Aid’ vision.

“Many of our members are engaged in locally-made items, including fabrics, clothes and fashion accessories, shoes, bags, cosmetics, detergent, beverages and other edibles but lack knowledge of the benefits of AfCFTA.

“We need to know more about its support and focus. We need cheaper and more innovative trade finance products, trade policy, trade infrastructure, improved capacity, trade information and facilitation, market access for growth and expansion of SMEs for the country to thrive.”
Paul Kofi McCarthy

Mr McCarthy recommended that SMEs be furnished with a more proactive policy environment and be encouraged to re-invest with cheaper capital for faster growth and expansion. He added that SMEs must also team up to undertake big ticket transactions that can profit Africa’s over 1.2 billion consumers by ensuring that products are quality and packaging top notch to attract the attention of buyers.

Mr McCarthy, meanwhile, tasked SMEs to ensure consistency in their businesses to sustain their client base and create niches for themselves, obey the trade rules in order not to miss the opportunities that the continental trade would bring.

“We can benefit from the AfCTA if we build a strong local trade force to compete favourably. The government will play its part and SMEs are also expected to do the same.”
Paul Kofi McCarthy

Cost of Doing Business

On the cost of doing business, Mr McCarthy noted that the high cost of borrowing if not addressed by the government, would place Ghanaian businesses in a disadvantageous position.

The Chairman of the Association suggested that government must urgently compel the mainstream commercial banks to reduce loan rates, or risk having Ghanaian businesses lose out in the competition. The effects of that, he said, would be the shortage of essential goods, price hikes, loss of revenue and massive unemployment.

Mr McCarthy noted that the banks usually explained that the high interest rates are due to the higher risks associated with the failure of local businesses in honouring repayments of loans. “But, such an excuse is not tenable. It is the responsibility of banks to do the due diligence needed before loans are disbursed,” he stated.