In a remarkable year for Ghana’s banking sector, the Agricultural Development Bank (ADB) PLC has recorded unprecedented growth in customer deposits and service quality ratings.
The bank’s recent financial report, released at the close of the third quarter in 2024, highlights a significant deposit increase of over GH¢3.4 billion. This leap has taken ADB’s total customer deposits from GH¢7.747 billion in September 2023 to GH¢11.147 billion in September 2024, underscoring the bank’s strength in attracting and retaining customer loyalty.
In addition to growth in deposits, ADB achieved an impressive profit after tax of GH¢111.827 million as of Q3 2024—a stark increase compared to GH¢2.040 million during the same period in 2023. This 2024 profit figure signals not only a return to profitability but a major leap in the bank’s financial performance.
According to Alhassan Yakubu-Tali, Managing Director of ADB, this success results from the strategic focus of the bank’s Board of Directors, management, and staff, all working toward making ADB one of the leaders in Ghana’s competitive banking industry.
“These historical successes and achievements are attributable to the continuous support and loyalty of our valued customers,” noted Yakubu-Tali. He added that the hard work and dedication of the entire ADB team has strengthened the bank, ensuring that it can perform well even in a challenging economic environment.
Rising Liquidity and Capital Adequacy Position ADB for Long-Term Growth
ADB’s liquidity ratio also saw a significant boost, rising from 91.94% to 125.55% within one year. A high liquidity ratio is an essential indicator of the bank’s ability to meet its financial obligations without facing a liquidity crunch. This increased ratio also reflects the bank’s prudence and focus on maintaining stability, which is particularly important in a volatile economic climate.
Additionally, ADB’s capital adequacy ratio (CAR) surged from 1.35% in September 2023 to 8.26% in September 2024, positioning it well to meet or exceed Ghana’s minimum capital adequacy requirement of 10% by the end of the year. This marks significant progress for ADB as it works to enhance its balance sheet and bolster financial security for both the bank and its customers.
A key part of ADB’s success has been its commitment to aggressively recover non-performing loans, a strategy aimed at cleaning its books and improving overall financial health. By reducing its burden of bad loans, ADB has freed up capital, allowing the bank to focus on profitable ventures and improving its asset base.
Furthermore, ADB has ramped up investments in digital banking solutions, enhancing efficiency and improving customer experience. This digital push includes easier access to banking services for individual clients and streamlined processes for business clients, contributing to the growth in deposits and overall customer satisfaction.
Recognition at CIMG for Customer Satisfaction and Service Quality
The year 2024 also saw ADB receive multiple five-star ratings at the Chartered Institute of Marketing Ghana (CIMG) Customer Satisfaction Survey Index Report Launch and Awards Night. These accolades are part of ADB’s two-year corporate strategy introduced in 2023, with a strong emphasis on customer care and service quality.
This strategy has clearly paid off, as the bank garnered five-star ratings in several key categories, including Customer Satisfaction – Consumer Banking, Customer Satisfaction – Business Banking, Service Quality – Consumer Banking, and Service Quality – Business Banking. ADB was also awarded First Runner-Up in Business Banking Service Quality, a further testament to its commitment to excellence.
The five-star recognition from CIMG reflects ADB’s commitment to customer satisfaction. By prioritizing a customer-centric approach, ADB has strengthened its relationship with both individual and business clients, many of whom now view the bank as a reliable and trusted financial partner. This loyalty has directly contributed to the bank’s record deposit growth, as customers feel secure placing their funds with a bank that consistently invests in their needs.
Managing Director Yakubu-Tali remarked on the significance of these achievements, stating, “These remarkable figures also reflect our resilience and the effectiveness of our strategies in a challenging economic environment. It demonstrates that we can perform well, even in adversity.”
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