Dr. Richmond Atuahene, a Banking Consultant, has suggested that the decline in customers’ appetite for online banking activities can be blamed on the introduction of the electronic transactions levy (E-levy) by the Finance Minister in the 2022 budget statement.
According to the banking consultant, although there are other factors which can cause the reduction in customers’ appetite for online banking activities, he agrees with the general assertion that the decline in growth of online banking activities can, among other factors, be linked to customers’ disaffection and disapproval of the E-levy.
“Other factors can also be counted among the reasons for the decline in growth of online banking. But once the analysis shows a sharp decline in December from November, then obviously the E-levy announcement has something to do with that. It means customers are not ready to bear that cost, and so they have started reducing their use of online platforms. We can’t completely rule that fact out”.
Dr. Richmond Atuahene
Bank of Ghana Report
According to a data published by the Bank of Ghana, appetite for Internet banking among customers of the various banks in the country have declined considerably.
An analysis of the Summary of Economic and Financial data (January 2022) indicated that the growth rate of Internet banking – both in terms of value and volume – slowed in December, compared to the previous two months in the last quarter of the year 2021.
While there was a nominal increase in the value of transactions (from GH¢5.7billion to GH¢5.9billion), the rate of growth dropped to 3 percent in December from the 13 percent and 14 percent recorded in October and November 2021 respectively. The same trend was observed in the volume of transactions, where the growth rate saw a decline to 10 percent in December from the 11.3 percent it recorded in November.
The banking consultant added that the present behaviour of customers sends a strong signal that implementing the levy will erode the hard work banks have put in to encourage the use of digital platforms.
Other Platforms Affected
However, online banking is not the only platform to experience some negative reaction from customers ever since the budget was read, as the same data shows the largest payment platform, mobile money, has also seen a drop in value of transactions by GH¢3.2billion in that same December- representing a 3.8 percentage points decline.
Prior to the finance minister announcing the introduction of a 1.75 percent E-levy in November, the value of mobile money transactions had just increased to GH¢80billion in October from GH¢71.7billion in September; and that is more than 10 percentage points increase between the two months.
Besides this, the volume of transactions also shows there is some kind of apprehension from some customers in using the mobile money platform, as it recorded a 300,000 increase in December, representing 0.75 percentage point growth from November. However, compared with September and October, there was a 700,000 increment in volume of transactions, which represents 1.74 percentage points growth.
This, among other reasons, suggests a change in customers behaviour that reflects negative sentiments toward using the online banking platform to transact business, following finance minister Ken Ofori-Atta’s announcement in the 2022 budget last November of the planned introduction of a 1.75 percent electronic levy (E-levy), which will be applied on all electronic payments made within the financial system.
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