Fidelity Bank Ghana has launched the Orange Inspire – Fidelity Cultural and Creative Fund (FCCF), injecting over GH¢1 million in direct support for creative projects across the country.
This initiative is part of the bank’s Fidelity Young Entrepreneurs Initiative (FYEI) and signals a significant commitment to empowering young creatives and unlocking the economic potential of Ghana’s vibrant but underserved creative sector.
Despite the undeniable dynamism and cultural relevance of Ghana’s creative industry, access to funding has long remained a major barrier. The sector, often characterized by informality, fragmented value chains, and perceived financial risk, has typically struggled to attract investment from mainstream financial institutions. Fidelity Bank is seeking to change that narrative.
The FCCF is a transformative initiative with a bold three-pronged approach: direct investment, B2B infrastructure development, and business incubation and support. Through these pillars, Fidelity Bank aims not just to inject capital into the sector, but also to build the institutional frameworks and support systems necessary for sustained industry growth.
According to the United Nations, the global creative economy generates over US$2 trillion annually and contributes nearly 3% of global GDP. In Africa, the sector is projected to generate US$20 billion by 2030, employing millions of young people. While Ghana lacks comprehensive data on the economic contribution of its creative industry, its importance in youth employment, cultural identity, and innovation is unmistakable.
Tailored Financial Support for Ghanaian Creatives
The FCCF funding structure includes two tiers. Tier I will award a total of GH¢450,000 in grants to five exceptional young creatives. Winners in categories such as Artistic Expression and Creative Storytelling will each receive up to GH¢150,000 to bring their innovative ideas to life.
In addition, 20 selected businesses will qualify for concessionary loans of up to GH¢200,000 at a 10% interest rate through the Fidelity Young Entrepreneurs Fund. These funds are specifically designed to help emerging creatives scale their operations, access new markets, and build commercially viable enterprises.
Tier II of the FCCF provides a significant GH¢1 million in concessionary financing for more established creative ventures, offering a much-needed capital boost for growth-stage projects across sectors such as film, music, fashion, performance arts, content creation, animation, crafts, and more.
Julian Opuni, Managing Director of Fidelity Bank Ghana, emphasized that while the creative sector presents unique challenges, its potential far outweighs the risks.
“We understand that the creative sector presents its own unique risks, which are integral to its vibrancy and continual evolution. But as a proud Ghanaian bank, we also see a massive opportunity. We are not stepping into this because we have all the answers. We are stepping in because we believe in the potential.”
Julian Opuni
The initiative is open to young creatives—men aged 40 and under, and women aged 45 and under—with ideas that fall within key creative sectors. Beyond financial support, beneficiaries will receive mentorship, incubation, and market access interventions to ensure their businesses are not only launched but also sustained.
Continuing a Track Record of Bold Innovation
The FCCF follows Fidelity Bank’s successful GreenTech Innovation Challenge (GTIC), which saw the bank invest over GH¢1.4 million in grants to young entrepreneurs in the agriculture and green tech sectors. Nana Yaa Afriyie Ofori-Koree, Head of Partnerships, Sustainability and CSR at Fidelity Bank, pointed out the continuity between these two bold initiatives.
“Despite the perceived risks in the agriculture sector, we invested in innovation. We see the same immense potential within Ghana’s creative landscape. Just as GTIC is fostering a new era of AgriTech, the FCCF is designed to ignite a creative revolution.”
Nana Yaa Afriyie Ofori-Koree
With applications open until May 25, 2025, Fidelity Bank is calling on all stakeholders—creatives, partners, and policymakers—to join in shaping a sustainable, thriving creative industry.
The Orange Inspire – Fidelity Cultural and Creative Fund is not just about funding projects—it is about redefining the creative economy in Ghana, empowering a generation of innovators, and strengthening the country’s position on the global cultural map.
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