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Home Economics Finance Banking

Governor Addison Applauds First Bank Ghana Rebrand

May 3, 2024
in Banking
Reading Time: 4 mins read
0

In a grand gala dinner held at Omanye Hall, Labadi Beach Hotel, the Governor of the Bank of Ghana, Dr. Ernest Addison, commended FBNBank Ghana Limited as it officially rebranded to First Bank Ghana Limited.

The occasion celebrated the bank’s 130 years of rich history and its commitment to a new identity aligned with its parent company, FirstBank Group.

Dr. Addison emphasized the significance of the event, stating, “Today, we mark two significant milestones in FBNBank’s journey, first, to commemorate 130 years of excellence in Banking, and secondly, to witness the official name change from FBNBank Ghana to First Bank Ghana.”

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The journey of FirstBank Group traces back to 1894 in Nigeria, where it established itself as a premier bank in West Africa. Over the years, FirstBank has earned a reputation for its customer-centric approach and innovative financial solutions. 

Dr. Addison praised the bank’s achievements, highlighting its mission to provide personalized and competitively priced services.

Reflecting on the bank’s history in Ghana, Dr. Addison remarked, “The Bank, formerly International Commercial Bank (ICB), commenced operations in Ghana in November 1996.” 

He noted that the transformation to FBNBank Ghana Limited in 2013 was a pivotal moment in the bank’s evolution.

The name change to First Bank Ghana Limited was driven by a strategic decision to align with its parent brand and mitigate brand confusion in the market. 

Dr. Addison acknowledged the challenges of mistaken identity faced by the bank, stating, “I am aware that FBNBank, now FirstBank Ghana Limited, suffers from significant brand confusion and mistaken identity with First National Bank Ghana Limited.”

Regulatory Concerns

Addressing regulatory concerns, Dr. Ernest Addison reassured stakeholders of the Bank of Ghana’s commitment to overseeing financial institutions in Ghana. 

He emphasized the importance of compliance with regulatory guidelines to ensure the stability and soundness of the banking system.

“Notwithstanding this, Banks have continued to breach guidelines that have been set to ensure that our Banking system remains safe and sound and free from all facets of financial crime including money laundering, fraud, terrorist financing, corruption, market manipulation, insider dealings, and cybercrime.”

Dr. Ernest Addison
Dr Ernest Addison 1
Dr. Ernest Addison

The Governor said the Bank of Ghana had to apply sanctions and penalties on a few banks because of such breaches.

He said the Bank of Ghana will continue to be vigilant to ensure that banks comply with regulatory requirements and guidelines to build trust and confidence in financial institutions in the country.

Call For Innovation

In the context of evolving banking services, Dr. Addison praised First Bank Ghana Limited’s efforts in financial technology (fintech) and electronic-driven services. 

He encouraged the bank to further innovate and expand its reach to the unbanked population.

Furthermore, Dr. Addison urged the bank to explore environmental, social, and governance (ESG) frameworks to attract green funding and support sustainable lending activities. 

He highlighted opportunities like the Green Climate Fund (GCF) that could benefit the bank’s initiatives.

“The Green Climate Fund (GCF) has allocated US$1.26 billion for climate action in emerging countries. To access this and other similar funds, I would encourage FirstBank to seek accreditation status by the GCF.”

Dr. Ernest Addison

In closing, Dr. Addison congratulated First Bank Ghana Limited on its milestone achievements and encouraged the bank to uphold its brand promise. 

He concluded by expressing optimism about Ghana’s economic progress and the sustained disinflation process.

The gala dinner, attended by distinguished guests and industry leaders, symbolized a new chapter for First Bank Ghana Limited’s enduring legacy and commitment to excellence in banking.

As First Bank Ghana Limited embarks on this transformative journey, stakeholders look forward to witnessing continued innovation and impact in the financial sector, reinforcing the bank’s position as a leading institution in Ghana’s banking landscape.

READ ALSO: Wounds That Will Take 16 Years To Heal

Tags: Bank of GhanaBanking ExcellenceDr. Ernest AddisonFBNBank Ghana LimitedFirst Bank Ghana Limited
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