Prudential Bank Limited (PBL) and Mastercard Asia/Pacific Limited have entered into a partnership deal to sign a five-year Customer Business Agreement (CBA) deal that will see Mastercard provide sales, marketing, advisory and capacity building support to the Bank for the agreed period.
The CBA is expected to bolster PBL’s efforts to deepening financial inclusion and promoting cashless transactions for its customers, especially in the issuance and acquiring of various Mastercard’s products, such as pre-paid, commercial and consumer debit Mastercard.
The agreement, which is valued at over USD 420,000, comes on the heels of the recent launch of two PBL Mastercard debit cards – Classic and Business.
Speaking at event, the Managing Director of Prudential Bank Limited, Mr Bernard Appiah Gyebi, expressed delight about the collaboration. He said the partnership would go a long way to solidify the relationship between the two companies.
“This is yet another step towards fulfiling the Bank’s core values of providing our customers the best and most rewarding banking services. Prudential Bank has built an impressive array of digital products and services and we are excited to partner with Mastercard to accelerate our growth and expand access to financial services.”Mr Bernard Appiah Gyebi
Best-In-Class Card Solutions Aligned with PBL’s Vision
The Area Head in charge of West Africa, Mrs Ebehijie Momoh, iterated Mastercard’s commitment to providing best-in-class card solutions aligned with PBL’s vision of offering the most remunerative banking services to the public.
Mr Leopold Armah, Head, Digital Transformation (DT), also stated that it had been a pleasure working with Mastercard over the past few months.
Mr Leopold Armah indicated that PBL was looking at driving the adoption of the Bank’s digital services very aggressively, adding that “this strategic partnership will help develop a comprehensive range of services to augment existing services and importantly induce growth within the Cards, PoS and Web Acquiring space”.
Meanwhile, this was not the first time the two are coming together to sign a partnership deal. Recently, Prudential Bank, in partnership with Mastercard, formally launched two PBL/MasterCard payment cards; Classic and Business, to create more value for their customers.
The Business card is designed for corporate institutions and businesses, while the Classic card will cater to individuals and students.
Executive Head of Business at Prudential Bank limited, Ebow Quayson, said the partnership is in keeping with the core values of the bank. He mentioned that the partnership with Mastercard is a step towards fulfilling its core values of creativity, innovation and putting its customers first. “We realize and understand the varied needs of our customers and clients, knowing that there are different strokes for different folks. With the addition of Mastercard, Prudential bank now offers all the major three international cards, giving our customers greater choice and flexibility,” he said.
The Mastercard Classic and Business cards offer customers of Prudential Bank the opportunity to transact business across the globe; online, POS and on ATMs with ease. The cards also provide clients the opportunity to access discounts and deals on its platform in a number of merchant locations. Mastercard is the only global payment technology platform that is accepted in over 210 countries and territories.
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