Culture Management Group (CMG), the organizers of Afrochella has announced the program outline for this year’s event.
The climax event for Afrochella Festival 2022, has been set to be a two-day futuristic experience that will commence on December 28 through December 29, 2022, at El Wak Stadium in Accra, Ghana.
This year’s outdoor urban festival has been themed ‘AfroFuturism’ – a term created to reflect on the past, explore the future, and create a progressive path for the present African diaspora.
Afrochella is a celebration of Africa’s diverse culture and vibrant work showcased by the continent’s many emerging creatives, artists, and entrepreneurs.
To bring ‘AfroFuturism’ to life, Afrochella’s music festival will be transformed to encompass several cultural concepts, all created to take a step into the future of art, music, fashion, culture, and food. Each area will bring together a mosaic of local artists, musicians, culinary enthusiasts, and creatives to design an interactive and unexpected universe for festival-goers to enjoy.
Abdul Karim Abdullah, CEO & Co-Founder of Afrochella in a statement said: “As we embark on another year of celebrating African culture, Afrochella will bring ‘Afrofuturism’ to life through our core elements of music, art, fashion, and food. We will explore the endless possibilities of what ‘Afrofuturism’ could look like in 2022 and beyond”.
Kenny Agyapong Jr., COO & Co-Founder of Afrochella, also adding noted that “as one of the most celebrated cultural moments in Ghana, this year we have the exciting challenge of bringing 20,000 travelers to the country. We plan to not only achieve this goal but to make Ghana the premier destination for all travelers around the world”.
Program Outline For 2022 Afrochella
The Afrochella Festival will comprise 25 designers in fashion and the arts as well as 35 food vendors featuring cuisines from all over the continent including Ghana, Kenya, Nigeria, South Africa, Ethiopia, Senegal, and more.
The Afrochella Expo will kick off on December 18 and run through December 31, 2022. The experience will feature various flagship events and elements.
There will be the ‘Rising Star Challenge’ where artists across the African continent will have the opportunity to submit their musical profiles for a chance to perform at the 2022 Afrochella Festival. The 1st place winner of the Rising Star Challenge will win a grand prize of $2,500, a studio session with an acclaimed producer, and more.
Another event will be the ‘AFRO EXPO 2022, which is a two-week expo with a series of conversations in the world of culture, technology, health, sustainability, music, and art to connect the diaspora to opportunities on the ground.
There will also be ‘Fashion Night Out’, an evening to celebrate the innovation and beauty of African Fashion and its multi-talented designers with art installations and live performances.
‘Afrochella Music Museum’ is an element that will be featured in the festival. A museum-like experience that will take the audience on a journey through the past into the future with live performances, art installations, and digital and printed imagery.
That notwithstanding, another element during the event will be the ‘Afrochella Talks’. A conversation series dedicated to discussing African business, music, food, and creativity.
Then finally, ‘New Year’s Eve Celebration x PVO’. According to the event organizers, Afrochella will partner with PVO to bring in the New Year with an unforgettable end-of-year celebration.
In response to COVID-19, Culture Management Group will continue to partner with the Ghanian government and public health officials to adhere to safety protocols and procedures to ensure our customers and partners have a healthy and enjoyable experience, according to a statement by the event organizers.
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