Nigerian global superstar and Afrobeats pioneer Davido has made another major power move by partnering with UnitedMasters for his newly launched, Nine+ Records. This deal announced recently, signals Davido’s commitment to artist development, A&R (Artists and Repertoire), and cultivating talent across the African continent.
Under the partnership, Davido will work closely with UnitedMasters to discover and nurture emerging artists, expanding his influence and reach within the music industry. Nine+ Records plans to announce more artists and partners shortly, further solidifying its position as a force in the African music scene.
“I am thrilled to announce the launch of a joint venture between my label, Nine Plus, and UnitedMasters, founded by my good friend, Steve Stoute. This collaboration marks a pivotal moment in our journey, as we aim to empower artists globally by leveraging UnitedMasters’ revolutionary music distribution platform and Nine Plus’ innovative vision and eye for talent.
“Together, we are set to redefine the African and global music landscape, providing artists with unprecedented tools and opportunities to amplify their voices and craft. I am excited to witness the creativity and growth ahead. This partnership signifies a significant step in music history, encompassing both Africa and the world.”
Davido, Founder/CEO of Nine Plus
The announcement comes hot on the heels of Davido’s sold-out performance at Madison Square Garden in New York City, where he made history by bringing Afrobeats to one of the world’s most iconic venues. His electrifying set showcased his talent and cemented his status as a global music icon.
Steve Stoute, the CEO of UnitedMasters noted that over the past two years, they have proven their commitment to Africa by investing in artists, education, and technology.
“Today, we are doubling down. With this new venture with Davido & the launch of Nine Plus Records, we reinforce our mission of becoming a bridge for artists on the continent. Together we’ll identify & develop new artists while supporting them with brand and sync opportunities.”
Steve Stoute
Additionally, UnitedMasters has been making waves with recent company announcements, including partnerships with SymphonyOS and Groover. The company also hosted its annual “A Celebration of Independence” GRAMMY® Concert at the Palladium in Hollywood, featuring Davido among other headline acts.
With Davido’s partnership, UnitedMasters continues to champion independent artists and innovative music initiatives, further establishing itself as a leader in the music industry.
Davido, Chioma Show Support For Tunde Onakoya
Davido along with his wife Chioma, surprised chess master Tunde Onakoya with their presence during his attempt to break the Guinness World Record for the longest chess marathon.
The video, shared on social media, captured Davido, Chioma, and their crew showing support for the Nigerian chess master.
In the footage, Tunde Onakoya was seen calmly seated on a chair, engrossed in his chess game.
As Davido, the renowned musician, joined the scene, a musical band accompanying him began playing one of his popular songs. Davido, vibing to the music, started dancing amidst the cheers from the attendees.
Chioma, dressed in a white shirt and black shades, stood calmly behind her husband, Davido, in the video.
Voices of others in attendance were heard expressing their admiration for Davido, while Tunde Onakoya remained focused on his chess game, aiming to break the Guinness World Record for the longest chess marathon.
Davido and his crew’s presence at Times Square to support Tunde Onakoya sparked a series of heartwarming reactions online.
“This is the real BBLBlack Brotherly Love❤️.”
Melvizzleskillz
“A Nigerian Supporting A Nigerian.”
Akh1m_
“See how Davido is comfortably walking around there, and those people were coordinated. Did slap fly around? Learn to respect yourself in this Nigeria.”
Thistolulope
“001 is all about fun, support, and love❤️.”
Georgezaki100k
“David is just too adorable.”
Officialsugar_j
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