Davido’s much-anticipated album, ‘5ive’, has been released.
Right from the announcement, many have sought to engage with the work of art, eagerly anticipating the quality of songs, lyrical delivery, beats, compliments, and collaborations.
From Cubana ChiefPriest to Boxing Champ Anthony Joshua, Only1Kesh to King Concord and a host of others, showing off the five fingers raised awareness for the ‘5ive’ Album like never before.
Just hours before the album’s release, an unexpected collaboration emerged featuring Davido and one of the world’s leading gaming companies, PlayStation.
In a video post, Davido appeared alongside another act in a playful conversation centred around the number “Five,” a clever nod to both his new album and the PlayStation 5 console.
The ad weaves mentions of “Five” throughout the dialogue, as Davido enjoys gaming on the console, accompanied by the featured character in the campaign. The ad campaign met a huge, warm reception among fans, which indeed led the way to ushering the hearts and ears of millions to ‘5ive’.
After a successful show in Paris, Davido had another few hours until the scheduled release in London, where, for the first time, the whole album was performed.
And with the support of his fans present at the show, there was a five-countdown down to the stroke of midnight as the album was officially released.
It was indeed a beautiful moment between Davido and his fans as the much-anticipated body of work was now out for public engagement.
Davido frames 2025’s ‘5ive’ as something of a victory lap, not just for his pursuits, but for the entire contemporary African soundscape. “This is definitely about celebrating longevity and how far we’ve come,” he told Apple Music.
“It’s been a long, long journey. Afrobeats is in an amazing place. Everybody’s doing well, all the way from South Africa to Ghana to Nigeria. For us to have risen and taken this culture and the music to such heights-we have our categories at the Grammys, at the Billboard Awards; we have our festivals selling out more than the festivals in America. It’s crazy. Because of the nature of the whole genre, everybody’s messing with the culture. So, every album is to push Afrobeats further.”
Davido
Another noteworthy aspect of this album is how Davido intelligently bridges diverse musical worlds, blending them seamlessly into his sound.
The result is a culturally rich and expansive project that reflects both his global vision and deep roots. Across social media platforms like TikTok, Instagram, Facebook and a host of others the 5ive fever has been caught.
Fans, content creators, influencers and many more have hopped on the trend sharing dance and sing-along videos to songs off the album. Beyond doubt Davido’s influence has been defined and would continue to soar higher than the skies.
As the album finds its way into the charts and the hearts of millions, Davido wants us to be in line with what he hopes to share with the album. He disclosed that, “Legacy is not what you leave behind, but what you breathe into the future.”
Davido Aims at Nollywood
The Afrobeats superstar opened up about his passion for movie-making, revealing that even if he hadn’t become a globally celebrated musician, he would still have pursued a career in the film industry.
The singer spoke about his background in business marketing and how it shaped his broader interest in the entertainment world.
“I studied business marketing, so I would have still been in the entertainment space [if I wasn’t singing], but probably more behind the scenes.”
Davido
The award-winning artist went on to reveal that he’s expanding his reach into the African film industry, with plans to invest in several film projects this year.
“I am investing in a couple of films this year. Shout-out to my director, Dammy Twitch. We have some ideas, a series is coming. The film space right now in Africa is going bankrupt. So, we are definitely going to tap into that.”
Davido
Davido also surprised fans by revealing his acting talent, adding that he’s been subtly showcasing it in his music videos over the years.
“I can also act. I can act for real. I act in my music videos. I acted in music videos like ‘Jowo’, ‘Nwa Baby’.”
Davido
READ ALSO: Defence Minister Vows Crackdown on Galamsey Kingpins
