Alan Fisher (Ireland), an owner and chef of a restaurant in Japan, has broken two cooking-related Guinness World Records titles.
He’s claimed the longest cooking marathon (individual) after clocking in a time of 119 hours 57 minutes. That is more than 24 hours longer than the previous record held by Nigerian chef Hilda Baci.
Alan then claimed the longest baking marathon (individual), with a time of 47 hours 21 minutes. The previous record holder was Wendy Sandner (USA) with a time of 31 hours 16 minutes.
What’s even more impressive is that Alan took on both attempts back to back, meaning he was at work in the kitchen for over 160 hours with just over a day of rest in between!
Alan learned about the longest cooking marathon record in March while he was participating in the “I Love Ireland” festival in Tokyo. During this festival, Alan stood inside a rented kitchen car and stayed overnight twice.
During a break, he searched on the internet to find out that the record at the time was held by Lata Tondon (India) with a time of 87 hours 45 minutes. Then in May, Alan realized that Hilda Baci had extended the record to 93 hours and 11 minutes.
Meanwhile, Alan was still trying to recover from the difficulties during the COVID-19 pandemic.
Despite the recent easing of restrictions, Alan continued to carry this negative energy as he continued with his work. “Lata and Hilda’s achievements served as an inspiration,” he said.
In order to channel his frustration and negativity into something positive, Alan decided to take on the record-breaking journey himself.
Despite the challenges, Alan revealed that it was the people of the town who supported his record attempt and gave him the push to carry on.
“It got to the point where I definitely couldn’t give up. In my mind, I was representing myself, my family, and Irish food, and through these attempts, I was sharing our story. As time went by it became clear that many people in Matsue were also wishing me well. As if I had been adopted into this community over 9,000 km from my home. How could I not persevere? That was the only option.”
Alan Fisher
After nine days of baking and cooking, Alan had made 357 kg worth of soda bread and 590 kg worth of dishes (3,360 portions consisting of 32 recipes). But it was all worth it when he received his two world record certificates.
Unveiling Hilda Baci As Ambassador For GBFoods
GBFoods, a leading culinary and global manufacturing company, unveiled Hilda Baci as the brand ambassador for two of its flagship brands: Gino and Bama Mayonnaise. The announcement was made at the company’s corporate office in Lagos, signifying a new era of culinary excellence with Hilda Baci at the forefront, celebrating local flavors across a portfolio of Gino and Bama sub-brands.
This move involves Hilda Baci taking consumers through her journey of preparing well-flavored meals and connecting with communities while reflecting on the role of GBfoods in celebrating culture, tradition, and the shared experience of food.
Speaking at the ambassadorial unveiling, Managing Director of GBfoods, Vincent Egbe, reiterated the company’s dedication to fostering local growth and its choice of Hilda Baci as the brand ambassador.
“GBfoods is excited to welcome Hilda Baci into the Gino and Bama family. This collaboration is a tribute to our unwavering faith in the people of Nigeria, particularly the young individuals who are not only emerging as Africa’s rising stars but are on their way to becoming true global giants. It’s a celebration of their extraordinary achievements and a continued commitment to the pursuit of excellence and dedicated service.
“Hilda’s remarkable journey, characterized by her unwavering determination, particularly during the Guinness World Record accomplishment, resonates deeply with our company’s purpose. It mirrors the essence of our brand, which is our steadfast commitment to consistently provide unparalleled culinary experiences and bring joy to millions of households across Nigeria.”
Vincent Egbe
Gino boasts an impressive array of products catering to varied palates, including Gino Max seasoning cubes, Gino tomato mix, party jollof mix, curry and thyme (herbs and spices), as well as pepper and onions. The brand consistently reinforces its commitment to infusing local flavors into every dish.
The Brand Manager of Gino sub-brands, Juliet Ifeanyi-Itoje, further emphasized the significance of this relationship.
“Hilda Baci embodies perseverance, and a deep connection to the relentless pursuit of culinary innovation, which are values deeply embedded in our brand. Her partnership with GBfoods is a testament to our commitment to inspiring individuals to explore their passions and celebrate the richness of local cuisine.”
Juliet Ifeanyi-Itoje
Reacting to her ambassadorial appointment, “I am thrilled to join forces with GBfoods Nigeria, as I continue to celebrate the vibrant tapestry of local flavors. I look forward to very exciting times engaging consumers who have enjoyed the uniqueness of Gino and Bama as we herald a new phase in cuisine,” Hilda Baci said.
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