Legendary American singer, Janet Jackson is set to sell a range;of non-fungible tokens (NFTs- a form of cryptocurrency asset;you can sell or trade as collectibles) as part of the celebrations surrounding;the recent 35th anniversary of her solo album ‘Control’.
According to reports, Janet Jackson;will be partnering with a gaming;company, RTFKT, to release a number of exclusive;NFTs and “augmented experiences” to;celebrate the album’s milestone.
It is worth noting that a portion;of the proceeds from sales;of the album’s NFTs, will go to the US child;sponsorship and Christian humanitarian;aid organization, Compassion International.
Randy Jackson, who is the brother of Janet Jackson;and the; founder of ‘The Association Entertainment Corporation’, in a statement said:
“Once again technology through NFTs creates a new;lane for artists to express their art in an innovative;way throughout the world. RTFKT is the leader in this medium. Janet and I are grateful to;be working with them”.
RTFKT President and Chief Strategy Officer, Rocky Mudaliar;who was excited about the project also said: “Janet’s longevity;is a testament to her forward-thinking. Working with Randy Jackson, Janet and;the Rhythm Nation team has been creatively refreshing.
“Our partnership will bring rare and highly;interactive experiences to the;blockchain and social media. We are thrilled to welcome Janet;Jackson to the RTFKT family.”
Janet’s ‘Control’ album tops chart
That notwithstanding, the nine-track album which;was released in February 1986, includes songs; such as ‘Nasty’, ‘When I Think of You’, and ‘What;Have You Done for Me Lately’. It can be recalled that in February this year, the album;topped Apple Music’s ‘Top 40 US Pop Album’ chart after its 35th anniversary was announced.
More so, Janet Jackson will also be selling over 1000;items from;her personal collection, including outfits, jewelry, and; memorabilia, in;a special auction next month. The lots for sale encompass Jackson’s entire life and career, from;her childhood toys and schoolwork to relics from her early career, gifts from;her brothers, costumes and props from all her major tours and videos, and;paraphernalia from her more recent Las Vegas residency.
Also, according to reports, some multiple items;come with handwritten notes that Jackson wrote while putting;the collection together. On the note, she explained the significance;of the piece, and these notes will come along with the items when they are sold.
According to the founder CEO of Julien- the auction house;that will be selling her items- Darren Julien, he disclosed;that he had been discussing the possibility with Janet Jackson;for the past two years.
“I think one of the things that helped her expedite;the auction process was the pandemic. Because she was going;to be locked down, and she;just started realizing she has all these things in storage. She never gets to enjoy them, and she wanted to do;something good with the proceeds to benefit a charity;she cares about… I think it’s been very cathartic for her”.
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