Most cherished Ghanaian singer Gregory Bortey Promise Newman popularly known as King Promise has been selected to be a judge for Afrochella’s rising star challenge.
The music streaming platform Audiomack is partnering with Afrochella, to produce the next edition of the ‘Rising Star’ challenge.
The winner will be selected by a team of judges that includes British-Ghanaian producer and DJ Juls and Audiomack’s Content Strategy Manager for Africa, Olive Uche, who will join Ghana’s King Promise as he takes his first role as a music judge among the panel.
Artists are to submit their best track and twenty-five of the best submissions will be included in a curated Audiomack playlist for the public to discover these emerging talents.
The winner will receive a cash prize of $1,000; a studio session at BBNZ Live as well as an artist feature on the Audiomack platform.
According to the Head of Operations and Commercial Partnerships of Audiomack Africa, Adeyemi Adetunji, he explained that this is to help deliver their promise to unearth talents in Africa.
Mr. Adeyemi Adetunji also added that the company is proud to provide a platform for these young artists and fresh talents coming out of Africa.
“This is in line with our vision to ensure the delivery of authentic and quality music to the global audience,” he said.
“Afrochella presents an opportunity for Audiomack to accelerate our commitment of investing in rising artists and ultimately promote African music,” Mr. Adetunji added.
Launched in 2019, ‘Rising Star’ is an initiative created to discover and promote up-and-coming talent across Africa.
The first edition saw over a hundred entries from African artists compete for a chance to perform onstage at 2019 Afrochella, alongside a cash prize and a studio session with BBNZ live – one of Ghana’s leading entertainment and artist management agencies.
Commenting on the initiative, Afrochella Founder, Abdul Karim-Abdullah said, “we are excited to combine efforts with Audiomack to help provide exposure and support to talented artists across Africa”.
“We believe that Afrochella and Audiomack’s shared value in spotlighting and elevating local talent will drive the music ecosystem forward across the region”.
‘Rising Star’ is currently underway and closes on January 2, 2021. The Rising Star playlist will go live on the Audiomack platform from January 3rd till January 11th and the winner will be announced on January 12th.
With a presence in all 54 African countries, Audiomack remains committed to connecting with its African audience by investing resources into the region’s culture and communities.
That aside, Afrochella is a celebration of Africa’s diverse culture and the vibrant work of African creative and entrepreneurs.
The festival is designed to elevate and highlight the thrilling and thriving millennial talent in Africa by introducing an interactive event that teaches, explains, and explores various cultures through a pioneering approach.
Afrochella was one of the main events that were organized in 2019 during the ‘Year of Return’ homecoming event in Ghana.
