The Ghana film industry, often called “Ghallywood,” has garnered praise and criticism over the years.
While some dismiss it as a joke, a closer examination reveals a complex landscape of creativity, challenges, and potential.
Following Juliet Asante’s long write-up on a traumatizing spell as the Chief Executive Officer of the National Film Authority, Leila Djansi has questioned the Ghana film industry.
She believes the film industry in Ghana is a joke that must be looked into rather than industry players tickling themselves and laughing.
Leila Djansi complains of poor work attitude, low budget, and lack of the needed infrastructure as some of the major setbacks that have been there over the years and have seen no improvement.
“Ahhhh bhet hold on. Is the Ghana film industry not a joke? Sometimes, when you are given criticism, don’t just get angry and fail to actually see the import or ask the reason behind the accusation. Separate your emotions and be objective .
“I have tasted and tested the Ghana film industry since the year 2000. Bled red blood for it and from it, and… it is a mirthless joke.”
Leila Djansi
The term “Ghallywood” emerged as a play on Hollywood, representing the burgeoning film industry in Ghana. By the early 2000s, the industry experienced a boom characterized by a surge in the production of films that blended drama, romance, and comedy.
This era saw the rise of notable actors and filmmakers, such as Akorfa Edjeani Asiedu, Yvonne Nelson, and Kofi Adjorlolo, who played pivotal roles in bringing Ghanaian stories to life.
Challenges Facing the Ghana Film Industry
Despite its growth, the Ghana film industry faces several challenges that have led some to question its credibility.
The rapid production of films often comes at the expense of quality. Many films are criticized for poor production values, weak scripts, and subpar acting, leading to a perception that the industry lacks professionalism.
Access to funding remains a significant hurdle for filmmakers. Many rely on personal savings or small-scale investments, limiting their ability to produce high-quality content. The lack of substantial investment has stifled innovation and growth.
The rise of digital piracy has severely impacted the industry’s revenue. The unauthorized distribution of films online has made it difficult for filmmakers to recoup their investments.
Additionally, the lack of a robust distribution network limits the reach of Ghanaian films both locally and internationally.
Leila Djansi mentioned an instance where an actress almost used a real knife to kill a colleague in a movie shoot.
“Should I talk about the production designer who passed a real knife to an actor for a stabbing scene? My God. If it wasn’t for divine intervention, Vanessa Williams would have stabbed John Dumelo with a real knife that day. How is this not a joke?
“Maybe the angry people have no other industry to compare it to. Maybe you are angry because you do not know it can be better. Sometimes, too, an old woman is always uncomfortable when dry bones are mentioned in a proverb.”
Leila Djansi
The Nigerian film industry, Nollywood, has dominated the West African film market, often overshadowing Ghanaian productions.
Nollywood’s extensive resources, larger audience, and established distribution channels pose significant challenges for Ghanaian filmmakers.
Leila Djansi further asked if the Ghanaian film industry is gaining momentum as it is supposed to.
“Take two of your most recent critically acclaimed films from the previous 3 years (cough cough) and compare them to two of the most recent critically acclaimed films from Nigeria, Zambia, Kenya, and South Africa (I feel a migraine coming on). Look at them side by side and ask yourself if we are actually gaining any momentum.
“In 2018, we got Azali for the Oscars, and since then, every single submission has been a joke. A literal joke. Some of the films would convince you to burn your Ghana card. This ain’t cos we don’t have the talent. Not because we don’t have the stories. But because we refuse to do the work.”
Leila Djansi
While many Ghanaian films celebrate local culture, some critics argue that there is a tendency to mimic Western narratives, diluting the authenticity of Ghanaian storytelling. This has led to calls for more original content that reflects the country’s diverse cultures and traditions.
Potential for Ghana Film Industry Growth
Despite these challenges, the Ghana film industry is not without hope. Several factors indicate a potential for growth and improvement.
A new generation of filmmakers, writers, and actors is emerging, bringing fresh perspectives and innovative ideas. This influx of talent is crucial for revitalizing the industry and raising production standards.
Increasing collaborations with international filmmakers and production companies provides the necessary resources and expertise to enhance the quality of Ghanaian films. Co-productions also open doors to wider audiences.
Events like the Ghana Movie Awards and the Accra International Film Festival have helped to recognize and celebrate local talent. These platforms not only promote Ghanaian films but also encourage filmmakers to strive for excellence.
The rise of streaming services has created new opportunities for Ghanaian filmmakers to reach global audiences. Platforms like Netflix and Amazon Prime Video are beginning to feature African content, providing filmmakers with a chance to showcase their work on an international stage.
Increased government support for the creative arts, including funding and policy initiatives, helps foster a more sustainable film industry. Advocacy for better infrastructure and resources also benefits filmmakers.
While some view the Ghana film industry as a joke, it is essential to recognize the complexities and potential it holds.
The industry has made significant strides in recent years, but it must address its challenges to thrive. By investing in talent, embracing innovation, and promoting authentic storytelling, the Ghana film industry continues to evolve and carve out its place on the global stage.
The future of Ghallywood is bright, but it requires collective effort from filmmakers, audiences, and stakeholders to realize its full potential.
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