Renowned Ghanaian gospel artist, Ohemaa Mercy has shared her insights on significant changes in the gospel music industry.
She mentioned that unlike in the past, artists now have to wait to receive earnings from their music projects.
She highlighted the shift from physical CD sales to digital and social media platforms.
“At first, you could get your money straight away by going to the distributors, and it would give you a huge sum of money,” she explained.
“With the rise of digital and streaming platforms, the process has changed. Artists now have to wait for their earnings to accumulate in digital accounts before accessing them. Now, it goes into your account, so you have to wait for it to mature before you can get it.”
Ohemaa Mercy
Despite the challenges, Ohemaa Mercy remains optimistic about the opportunities that digital platforms offer for reaching a global audience.
Her remarks come amid discussions on the comparisons between physical and digital sales of music projects by artists.
In June 2024, fellow gospel singer Philipa Baafi called for the reintroduction of CDs and pen drives, arguing that many Ghanaians are not tech-savvy and streaming services do not provide sufficient revenue.
Other artists, however, have expressed a preference for online distribution methods.
Born Mercy Twum-Ampofo, Ohemaa Mercy grew up in Koforidua and holds a Teachers Certificate ‘A’.
She debuted in 2004 with the album “Adamfo Papa,” gaining widespread recognition. Her music aims to inspire and support the needy. Her second album, “Edin Jesus” (2007), was a best-seller and won multiple awards.
Ohemaa Mercy has released several successful albums and performed with international artists. Her notable singles include “Aseda” and “We Praise Your Name.”
Musician Expresses Regret Mentoring People
Mentoring young talents is a rewarding experience, but it also comes with its own set of challenges. As a mentor, one is responsible for guiding and supporting their mentees as they navigate their career and personal development.
However, several obstacles arise when mentoring young talents, which makes the process more difficult.
Building rapport and gaining their trust takes time, especially if they are hesitant to open up or share their thoughts and feelings.
Mentors come from different backgrounds or have different perspectives than their mentees, which leads to misunderstandings or conflicts.
Gospel artist Ohemaa Mercy opened up about the challenges she faces in mentoring young talents.
In a heartfelt discussion, she acknowledged that there have been moments of regret in her mentoring journey, saying, “a lot.”
She, however, said she was committed to her role as a mentor due to a divine revelation she received in 2020.
“I’m a mother and for me, God gave me a revelation about four years ago when I saw myself with a lot of breasts all around me, I prayed and the Lord gave me a revelation that he had made me a mother,” she shared.
Seeing herself as a mother and her mentees as her children, Ohemaa Mercy explained that this revelation has guided her approach to mentorship, helping her to embrace the responsibilities that come with it.
“I always pray to God to give me that big heart, to be able to contain every bit of thing that comes my way in terms of a mother and a son and a daughter relationship. So for me, yes, sometimes you regret, but you can’t let go of a daughter or a son.”
Ohemaa Mercy
She believes in the importance of supporting and guiding the next generation, despite the inevitable challenges.
Mentoring young talents is a challenging but rewarding experience. By being patient, understanding, and proactive in addressing challenges, one helps their mentee reach their full potential and achieve their goals.
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