Ghanaian singer, rapper, and songwriter Mildred Ashong, who is better known as Eazzy, has opined that she doesn’t believe a proper record label exists in Ghana.
The ‘Wengeze’ hitmaker made this known during an interview with a radio station in Accra.
This comment follows a question she was asked as to why most artists avoid signing a full 360 contract.
Detailing why she would not sign a 360 contract, the Ghanaian singer explained that to her understanding, the supposed record labels in Ghana rather operate as management bodies because there’s more to an entity being a record label.
“I think in this country, we don’t have like a full proper record label running in this country. When you are signed under a label, they’re taking care of your expenses, they taking care of your house, even paying you an amount of money for a number of albums. It doesn’t work like that. In Ghana, record labels work like management.
“Sometimes we even pay for the videos with our own money. We play shows and the management will use it and it doesn’t work like that. So, when you are signed and you are getting 30% and the person is doing basically what a manager will do, you might as well find a manager and run your thing. I don’t think I will sign a 360 contract until we have a royalty system in Ghana”.
Speaking about once being under Richie Mensah’s Lynx Entertainment, which she described as amazing, Eazzy said she has been coping well with being independent and relying on the management/P.R team to run her career.
“Most of the time artists leave labels and people feel like there’s a bad omen. Sometimes not, it’s just even like a business. My label, Lynx Entertainment, was amazing. We didn’t even break up on a bad note. Richie and I still judge MTN Hitmaker. It’s just that business side there some few things that weren’t going well on both sides so we parted”.
She further revealed that after she left Lynx Entertainment she was like a fish out of water in the industry because she did not know how to properly manage herself in that field. She added that with time she got better and became an independent artist for the past six years.
“When I left I didn’t even have one DJ’s number. I didn’t know how to get my song played on the air, to be honest. I am not going to say I had it figured out. I literally left like I was a refugee in this industry. So, it took me some time to maneuver my way, get the presenters, get DJ’s and I became an independent artist for the past six years… all was on my own”
Touching on the issue of not following anyone on Twitter but with a following of over four hundred thousand, she expressed that she was still learning on how to deal with cyberbullying as such acts hurt her feelings to the core.
She was quick to add that indeed some artists like to ride on controversies on social media to trend but for her, she would not like to put herself in such a position.
Eazzy is now signed onto a London based management/PR firm, Black Book VIP (BBVIP). She is the first artist on it and her newest project ‘Duna’ is the first project she has had with them.
