Imani Africa President, Franklin Cudjoe, says the Convention People’s Party’s (CPP) “electric shock” slogan is not going to help the fortune of the party in this year’s general election.

Mr. Cudjoe said relying on viral slogans like “Electric Shock wouldn’t cut it.”

According to him, the CPP flagbearer’s Electric Shock slogan, which has gone viral, is rather sending the wrong message. He said he finds the slogan rather funny.

“I don’t think it was a gimmick, it was actually hilarious and funny.” He stated.

“When it comes to the means that people want to relate with, certainly you sitting at a table and chanting jama… wouldn’t cut it.”

Mr. Cudjoe said, he expected a more polished campaign from the CPP flagbearer if he really wants to improve the chances of the CPP coming back into governance.

He however spoke highly of the personality of the CPP’s flagbearer, Mr. Ivor Greenstreet. Mr. Cudjoe noted that, Mr. Greenstreet’s persona is the type Ghana needs to develop.

“Ivor speaks very well and during the debate, Ivor did a whole lot. Ivor understands the mechanics of how a country works in spite of his proclivity to socialism. I like him so much and I think he is a definitive character that we need for a country that wants to progress.”

Mr. Greenstreet, however, stands by his campaign strategy saying “electric shock” slogan is not a gimmick.

According to Mr. Greenstreet, unless voters give the electoral landscape an “electric shock” by voting for the CPP, the country will not see the progress it wants.

Mr. Cudjoe was commenting on the prospects of parties aside from the National Democratic Congress (NDC) and the New Patriotic Party (NPP), following the pre-election survey by the Political Science Department of the University of Ghana.

Mr. Greenstreet is expected to get 0.8 percent of the votes, according to the survey.

The survey predicted a 51.7 percent win for the incumbent NPP, whilst the NDC followed with 40.4 percent of the total votes cast.

The other parties combined for 7.9 percent of the vote.

The candidate of the Ghana Union Movement (GUM), Christian Kwabena Andrews, placed third in the survey with 1.4 percent.

The researchers said 80 percent of the respondents will vote based on the campaign message.

Mr. Cudjoe hinted that, he is not surprised with the Presidential candidate of GUM placing third in the survey. He revealed that, voters are able to resonate with the campaign message of Mr. Christian Kwabena Andrews. He indicated that, the GUM campaign message speaks to the heart of voters.