TWAA, a mentorship and digital community based social media company in Africa, has announced the launch of “Women in Tech” community on its platform in a bid to connect women-led communities with technology.
TWAA seeks to create impact in the world of networking, with a focus on tools for community mobilization, content sharing and networking targeting the female economy.
Founded by African media and tech entrepreneur, Irene Kiwia, and incubated and invested by leading Pan-African venture studio Adanian Labs, TWAA is a platform where women across the world can build groups and manage their communities in a safe space.
The platform incorporates multi tools for content creation and sharing; collaboration and co-creation, group management; a marketplace for products and services; group and one-on-one mentorship and many more.
“TWAA is built to give women a relevant platform that addresses critical issues in digital networking including data privacy, a by-design shield from cyber bullying, inclusivity, accessibility and an overly simplified personal portal that allows women to build and manage their communities more efficiently and effectively – with mentorship being a key component. TWAA is built by women for women, factoring in varied nuances that are specific to what women find as relevant to how they use and interact with technology”.
Irene Kiwia, TWAA founder
TWAA has been in beta mode since October 2020 on its web portal, and the android app version went live in May 2021 and the IOS app was also launched on August 31, 2022.
Currently, TWAA has over 25,000 members from over 35 countries. It is open to “early adopters” who can benefit from building a solid wave of connections and becoming the platform’s initial set of influencers as the member base grows.
“What’s fascinating about TWAA is the fact that it is built to promote inclusivity with women in mind, giving users an exciting user-friendly experience with features that streamline engagement like never before. For the first time ever I feel like I have a platform that ticks the key things that I needed the most in my personal development journey. It’s absolutely empowering!”
Linda Caroline, a TWAA member and Project Manager at Bureau Veritas
TWAA as a one stop platform to interact with groups
Said Jane Thomas, a women empowerment champion in South Africa, noted that she has been managing multiple women communities in various platforms and it’s always been overwhelming to deliver value because everything is super scattered with a user journey that is tiring to her as a community manager and her network members.
“TWAA gives me a one stop platform to onboard my groups and interact with each group seamlessly, because the group management tools factor in everything I need to grow and bring value to my group… from member’s management, a content portal, a marketplace, a video conferencing tool, to networking tools, and all of this within one click”.
Said Jane Thomas
On the TWAA platform, members can create groups and invite their communities to join and participate in mentorship, knowledge sharing, video chats, conversations and other forms of collaboration. Members can see other members, their profiles and connect with each other. Members can also set up groups with the person who creates the group taking over the admin rights to set up group protocols.
Members can also display their products and services on Store – the in-platform marketplace, set up their speaker’s bio on the speakers’ portal and display books in the book store to ensure that they can be accessed across the world.
Members can also interact with the built-in content sharing features including article write-ups, short posts, video posting, photo sharing and podcasts. The content is well segmented to allow members to access video, audio, written and all other content on dedicated portals, with the timeline giving the platform an edge on feature options.
Given the current tech landscape, it is exciting to see an African innovation that is scaling globally, and the future looks promising for TWAA as it grows both in its member base and profile, disrupting the way women connect and interact with social platforms.
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