Fidelity Bank has introduced the Fidelity Edwapa Account to provide customized financial services for self-employed individuals and sole proprietors. The account is accessible to individuals operating within both the formal and informal business sectors.
The Fidelity Edwapa account comes with enhanced features and benefits tailored to fit the unique business needs of such individuals. These include: free insurance cover worth up to GHc48000, free inter-account transfers, and a bundled monthly service fee, free subscription to Fidelity Bank’s various e-banking platforms as well as access to competitively priced loans.
Moreover, Nana Esi Idun-Arkhurst, Fidelity Bank’s Divisional Director for Retail Banking, remarking on the Fidelity Edwapa Account, noted that though the account is designed for self-emplyed individuals, it has been made possible for people trading in their personal names to also benefit from it.
“The Fidelity Edwapa account is specifically designed to provide self-employed individuals with a bespoke suite of financial, banking and advisory services to enable them to manage their finances and grow their businesses. One of the distinctive features of this account is the fact that both sole proprietors with registered businesses and those trading in their personal names, qualify to enjoy the benefits of the Fidelity Edwapa account.”
Nana Esi Idun-Arkhurst
Furthermore, Godfred Attafuah, Director of Channels & Sales, Retail Banking at Fidelity Bank, also explained the insight that led to the conception of the Fidelity Edwapa account. He indicated that the services in the banking industry are not designed with their needs in mind despite contributing enormously to the development of the country.
“Several surveys continue to indicate that self-employed individuals and sole proprietors contribute immensely to the growth of the economy yet most of the banking products and services available on the market are not designed with their particular business needs in mind. Having noticed this gap, we set out to extend our product line with the addition of custom-made offers that meet the needs of this influential yet often neglected business segment.
“This undertaking birthed the account which has now evolved into the Fidelity Edwapa account with an expanded scope of benefits and features for our target clients. It also underscores Fidelity Bank’s commitment to Ghana’s financial inclusion agenda.”
Godfred Attafuah
In the intervening time, Fidelity Bank’s introduction of the Fidelity Edwapa Account forms part of the Bank’s “Together We’re More” brand promise that views success as a collaborative effort among key stakeholders working together towards a greater good.
What’s more, Fidelity has proven that by supporting self-employed individuals, it can help grow their businesses which will ultimately contribute to the economic growth of the nation.
Meanwhile, Fidelity Bank and VIAMO are partnering to bring financial innovation to the Ashanti and Western regions of Ghana. The United Nations Capital Development Fund (UNCDF) announces that it has entered into an agreement with Fidelity Bank Ghana to increase access and usage of financial services for youth, women and returning migrants in the Ashanti and Western regions of Ghana.
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