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Kidi’s ‘Touch It’ is the most-streamed song on Spotify

November 1, 2021
Stephen M.Cby Stephen M.C
in Entertainment
0
Touch it Kidi has bagged the ultimate award at the just ended 3music awards program as he emerged the winner of the Artist of the Year category.More than 70% of the population has access to financial services- Prez. Akufo-Addo

Ghanaian award-winning musical artist, Kidi.

Lynx Entertainment signee, Kidi has reached another milestone in his music career as his popular hit song ‘Touch It’ is currently the most-streamed Ghanaian song on Spotify.

The song on the music streaming platform, Spotify, has over 20 million streams and this was achieved within a period of five months.

It is worth mentioning that Kidi executively produced the masterpiece himself. The song since its release has been one of the most enjoyed and streamed tunes in the world on various platforms especially, TikTok.

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Just recently, ‘Touch It’ which is off the ‘Golden Boy’ album entered the Billboard Digital Song Sales Chart. The song debuted at 20 on the Billboard Digital Song Sales Chart.

 ‘Touch It’ was also challenging songs on music charts in Honduras, the United Arab Emirates, Panama, the Netherlands, and New Zealand. Aside from ‘Touch It’, his album, ‘Golden Boy’, topped charts in 9 other countries.

The song went so viral to the extent that there was a video of top Indian stars dancing to the song. This even made the song become more viral as the video was trending on social media. Kidi re-posted the video on his personal Instagram account with a caption expressing gratitude and surprise at the song’s global success.

A representative of EMPIRE, an American distributing, records and, publications incorporation, has disclosed the reason why they selected Ghanaian hip life and afro beats artist, Kidi, for their recent deal.
Kidi, a Ghanaian singer and songwriter.

For such a great song, one will think it took Kidi months of fine tuning to record the song. However, Kidi in a recent interview disclosed that it took him a week to complete the song.  According to Kidi, he used around an hour to write and record ‘Touch It’ and roughly a week to finish mixing and mastering.

Kidi mentioned that he always knew that his song ‘Touch It’, would be a popular song but he never imagined that it would become a viral song on the Internet.

“I just went into making a song that has good vibes. People hear it and want to move their bodies. They want to dance on it. They are basically happy. So, I’m happy that the effect of the song is actually happening in real life and I’m super excited to have such a song doing well globally”.

Kidi

Speaking about the several Instagram reels and TikTok videos that have been made around his song, including many Indian celebrities, KIDI says, “I’ve seen a couple of reels from so many people from India, the celebrities. I don’t remember their names, but I have a couple of favorites. They Are all group ones. I think it was the one with the police officer dancing with another woman. And I think there was one near the waterfall or a river and they were dancing to it. It was amazing to see”.

KiDi disclosing the source of his inspiration to write the song said that the beat of the song inspired him.

According to the ‘Enjoyment’ crooner, if he is the one producing the song, he will have to finish the beat before he gets inspiration. However, If the beat is sent to him, he will have to listen to it and be inspired.

“So, whatever happens, beats inspire me. I hear a melody in the beat or a baseline or a groove or the chords. Those are the things that inspire me to come up with an idea for any song”.

Kidi

Read also: Let’s be careful we don’t create a monster out of new IGP- Muntaka

Tags: entertainmentGhana NewsKidispotifytouch it
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