Yellow Card Financial, the fastest growing cryptocurrency company on the continent, is celebrating its achievement of exceeding 1 million customers in only three years.
The pioneering Pan-African company reached 1 million customers in March and shows no signs of slowing down.
Since launching in Nigeria in 2019, Yellow Card has dedicated its efforts to providing financial inclusion and freedom for all Africans. The company expanded into four new African territories in the last year alone, increasing its total country presence to 16.
John Colson, Chief Marketing Officer at Yellow Card, said this achievement strengthens the company’s brand on the continent and trust among current and future users. He noted that it also inspires investor confidence, especially at a time when Yellow Card seeks to expand into more regions.
“Reaching the one million goal is fantastic. It was a massive goal that we set for ourselves, and the team rallied to make it happen. Although it was not an easy journey, it has been a very rewarding one. This showed us that we are on the right track, people value what we are building, and it’s solving a need. Over one million people have trusted Yellow Card, and now it’s our turn to show why it is the number one place for crypto in Africa.”
John Colson
Over the last few years, the crypto exchange has achieved notable goals, including Series A fundraise of $15M as well as the launch of the educational platform – Yellow Card Academy (2021), which boasts a wide range of information about cryptocurrency, blockchain technology, and financial literacy. In addition, earlier this year, the company also revealed its new brand identity.
Peter Mureu, Marketing Director at Yellow Card, said every decision made has been for the benefit of their customers, reaching far and wide across the continent.
“Every strategic decision we’ve made has always been customer-centric. We’ve advanced key efforts to localise content and engage with customers at events and activations to essentially meet them where they are. From a product perspective, we have allowed our customers to use their local currency to buy and sell crypto. Our strategy to educate customers on cryptocurrencies, combined with the tenacity of the team, are the key factors that helped us reach this milestone. And we are only getting started”.
Peter Mureu
Much more ahead for Yellow Card in 2022
With 1 million customers reached, there is much more ahead for Yellow Card in 2022. Yellow Card’s Chief Marketing Officer, John, noted that “We have only seen the start of the impact crypto can have in Africa, from job creation to breaking down borders”. John disclosed that over the next few years, “we will continue to see innovative ways crypto is used to solve everyday problems”.
As the leading cryptocurrency company on the continent, Yellow Card hinted that it will continue to pioneer as it dedicates its efforts to focusing on customers – with an emphasis on education, retention and user experience.
Yellow Card Financial is the fastest-growing cryptocurrency exchange on the African continent, founded by Chris Maurice and Justin Poiroux in 2019. Since then, the U.S. and Africa-based team has sought to make cryptocurrencies like Bitcoin, Ethereum, and USDT Stablecoin accessible to anyone in Africa.
Yellow Card has the largest geographical footprint on the continent, with a presence in 16 countries and growing. In 2021, Yellow Card announced a $15M Series A, the largest ever by an African cryptocurrency exchange.
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