The New Range Rover has been exclusively Premiered in Ghana at the Land Rover Showroom in Accra.
Fawaz Baitie, Land Rover Ghana General Sales Manager noted that they were thrilled to unveil the new Range Rover in Ghana as a first opportunity for their clients and luxury enthusiasts to experience the vehicle’s peerless character.
“From the impeccable restraint of its exterior to the flawless tranquil sanctuary of its cabin, informed by creative intellect and a desire for perfection, it doesn’t follow fashion or trend, but a modernist design philosophy, combined with over 50 years of evolution, it is quite simply the most desirable Range Rover ever created.”
Fawaz Baitie
The New Range Rover is defined by three lines that can trace their origins back through the generations; the falling roofline, strong waistline and rising sill line. These trademark features combine with a characteristically short front overhang and a distinctive new boat tail rear complete with practical split tailgate to create an elegant profile that conveys Range Rover’s peerless presence.
Flush elements and tight tolerances are a hallmark of the New Range Rover and design-enabling technologies contribute to its sophisticated honed-from-solid appearance, include flush glazing, a hidden waist rail finisher and seamless laser-welded roof joints. The distinctive hidden-until-lit rear lights are also critical to the success of the design and will become a Range Rover signature.
Sustainability of the New Range Rover
Thierry Bolloré, Chief Executive Officer, Jaguar Land Rover, noted that the car’s sustainability extends beyond the choice of efficient powertrains, with innovative materials and processes combining to reduce the environmental impact of producing and driving the New Range Rover. These include a Kvadrat™ remix wool blend fabric that will be offered as a leather-free interior option. Its wool blend is warm and cossetting, making it the perfect cloth to accompany the technical Ultrafabrics™ material, which has all the tactile qualities of leather but is 30 per cent lighter and generates only a quarter of the CO2.
“The New Range Rover is a superb manifestation of our vision to create the world’s most desirable luxury vehicles, for the most discerning of customers. It writes the next chapter in the unique story of pioneering innovation that has been a Range Rover hallmark for more than 50 years.”
Thierry Bolloré
The New Range Rover is the first model to use Land Rover’s new flexible Modular Longitudinal Architecture (MLA-Flex) which can accommodate internal combustion, plug-in hybrid and 100 per cent electric powertrains. It represents the next step in Land Rover’s simplified architecture strategy as part of the move to deliver greater powertrain flexibility and set new quality benchmarks.
Comfort and wellbeing are enhanced by Cabin Air Purification Pro3, which combines dual-nanoeTM X technology for allergen reduction and pathogen removal to help significantly reduce odors, bacteria and viruses including SARS-CoV-2 viruses3, while CO2 Management and PM2.5 Cabin Air Filtration enhance air quality.
Capability and Composure
Customary Range Rover capability and composure is provided by Land Rover’s pioneering Integrated Chassis Control system, which controls the most comprehensive array of chassis technologies ever fitted to a vehicle of this kind. All-Wheel Steering provides greater high-speed stability and the tightest turning circle of any Land Rover, while advanced Electronic Air Suspension preemptively reacts to the road ahead using eHorizon navigation data. New Dynamic Response Pro technology provides fast-reacting electronic roll control for elevated composure and agility in all environments.
The all new fifth-generation Range Rover has been designed, developed and engineered in the UK and will be produced exclusively at Land Rover’s Solihull Manufacturing Facility, the historic home of Range Rover on a new state-of-the-art production line. The investment at the plant will drive enhanced quality, with assembly of efficient mild-hybrid, plug-in hybrid and pure-electric examples of the New Range Rover on the same line.
The New Range Rover is the most desirable ever made and will continue to be the must-have luxury SUV globally.
Range Rover is the original luxury SUV and has led by example for 50 years, combining serene comfort and composure with all-conquering capability. The New Range Rover is the most desirable yet, effortlessly combining breathtaking modernity and aesthetic grace with technological sophistication and seamless connectivity with space for up to seven adults for the first time. The fifth-generation luxury SUV takes Land Rover’s modernist design philosophy to the next level with a contemporary interpretation of its trademark profile to create an incredible design statement.
READ ALSO: EOCO and SEC caution public against 17 unlicensed investment entities
