FIFA has announced that Commonwealth Bank (CommBank) has signed on as a FIFA Women’s World Cup 2023 Official Supporter for next year’s tournament, with the bank further affirming its commitment and investment into women’s football.
By supporting the FIFA Women’s World Cup to be hosted by Australia & New Zealand in 2023, Commonwealth Bank becomes one of the largest brand investors in women’s sport in Australia – which only further highlights the growth and trajectory of the game not only locally, but across the globe.
CommBank and FIFA will work together on many initiatives and activations as the countdown to the largest women’s sporting event on the planet continues.
Most notably, the CommBank-FIFA Women’s World Cup 2023 Player Escort Programme, which will see 1,500 children aged 6-10 accompany players onto the pitch before matches in a once-in-a-lifetime opportunity.
Genuine commitment to growing women’s football participation
Sarai Bareman, FIFA Chief Women’s Football Officer, noted that through its investment in Australian football since 2021, the Commonwealth Bank has demonstrated a genuine commitment to growing women’s football participation, creating opportunities, and championing leadership.
“These goals are closely aligned with the objectives of FIFA’s own women’s football strategy, so this partnership truly is an exceptional fit. We look forward to working closely with Commonwealth Bank over the coming months as together we aim to inspire kids and communities through the power of women’s football.”
Sarai Bareman
Monique Macleod, Group Executive Marketing and Corporate Affairs of Commonwealth Bank, said: “This is an exciting time for women’s sport in Australia and around the world”.
“With 64 games taking place in Australia and New Zealand, the FIFA Women’s World Cup is the biggest women’s sporting event in the world. Following almost 25 years of investing in women’s sport through our partnerships with Football Australia and Cricket Australia, this partnership reinforces our commitment to supporting Australian football from the grassroots to the elite level.”
Monique Macleod
Meanwhile, Sam Kerr OAM, Captain of the Matildas, Australia’s senior women’s national football team added that “When I was growing up, women’s football didn’t have the visibility and support it has today”.
“To have a partner like CommBank supporting the FIFA Women’s World Cup 2023 shows how far we’ve come. I want to use the FIFA Women’s World Cup 2023 as a way to show all Australian girls that they can achieve great things through football.”
Sam Kerr OAM
Under the arrangement, ASB in New Zealand will be actively involved in leveraging the rights in Aotearoa New Zealand.
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