Tamale-based Ghanaian sensation Fancy Gadam has opened up about his reasons for his “no-show” at Sista Afia’s recent concert held in Tamale.

Back in 2022, Sista Afia’s Queen Solomon concert held at the Aliu Mahama Stadium in Tamale was reported to have flopped with less than 10 attendees showing up.

Many pointed out that it was because no Northern artist was billed for the event.

Recently, Sista Afia revealed that she was hurt by Fancy Gadam’s no-show at her concert in Tamale.

According to her, she had negotiated with Fancy Gadam, who agreed to come for half his initial fee, but he did not show up and ignored her calls.

She stated that she felt sabotaged and embarrassed and demanded an apology from Fancy Gadam as his behavior was not conducive to peace in the creative arts industry.

Clearing the air over his failure to show up, Fancy Gadam noted that it wasn’t sabotage, nor was it about the fees.

According to Fancy Gadam, he had accepted to show up for Sista Afia’s concert for a sum of GHC50,000, a 50% reduction from the original sum of GHC100,000 he normally charged but her team faced payment delays.

“She called herself, ‘Oh, the program. My brother, if you help me’ and because I’m very close with her, I said, ‘Okay, no problem’ because we’ll take 50,000 artiste to artiste. And then she and her team were giving us back and forth. Whether they will pay, they won’t pay,” he narrated.

He revealed that the payment was finally settled, but only 10 days before the event.

Also, he asserted that he had suggested postponing the date of the concert to allow more time for promotion, but they had refused.

Fancy Gadam revealed that he was aware of the importance of promotion, especially during Ramadan when most of his fans were Muslims who had just finished fasting and were not interested in attending shows.

“We were even trying to tell them that we should add some days so myself, my team, and her team can promote it well for the show to be successful. But it looked like they already had their dates, and we couldn’t change it,” he said.

He disclosed that he realized that even if he took 150,000 cedis, the show would not be successful with only one week of promotion, and that would damage his reputation.

“So that was why I stepped back,” he said.

Revealing A Turning Point In Career

Fancy Gadam revealed a turning point in his career that allowed him to see his worth.

He credited renowned rapper Sarkodie for this.

Fancy Gadam revealed that the turning point occurred during a concert held at the Tamale Sports Stadium in 2017, where he had booked Sarkodie as a guest artiste.

In a surprising revelation, “My show with Sarkodie at Tamale Sports Stadium, we paid him GH¢120,000, and that day I realized my value. I never knew it,” he disclosed.

The impact of this experience prompted Fancy Gadam to reassess his worth within the music industry.

Since that significant event in 2017, he has made a deliberate decision to set his performance fee at no less than GH¢100,000.

The artist emphasized how this realization marked a turning point in his career, causing him to reevaluate his contributions to the music scene and place a higher value on his talent and performances.

Fancy Gadam’s journey serves as an inspiring example of how collaborations with established artists can not only elevate an artist’s profile but also help them understand and appreciate their worth in the industry.