Ghanaian actor Chris Attoh has voiced concerns about the country’s film industry, emphasizing that it has not achieved the same success on major streaming platforms such as Netflix compared to Nigeria and South Africa due to low-quality content.
Ghana’s movie industry lags because it fails to prioritize the production of high-quality content that would grab the attention of both local and international audiences.
The Tinsel Star explained that these streaming platforms demand top-tier content to attract viewers but stakeholders in the country’s movie industry have yet to deliver content of such nature consistently.
“It is not about the right content; it is about the quality of the content and Ghana is not producing enough quality content to make it onto these platforms. The reality is, we are such a discerning audience now, not just Ghanaians but the entire world so if you come out with something that doesn’t look good, people can see.
“When you go onto Netflix at the moment, the major content that you find African is from South Africa and also Nigeria. How do we get in the mix, we get in there by things being done the proper way. So, a movie like ‘Nine’ that has been shot properly should be able to match the kind of movies that Netflix is getting from Nigeria so that when you turn on the TV and you are looking for Ghanaian movies, they are there as well.”
Chris Attoh
Chris Attoh emphasized the need for Ghana’s film industry stakeholders to reassess their approach to content creation.
He urged them to focus on producing content that meets the standards of streaming platforms and aligns with consumer consumption patterns to enable the country to establish a stronger presence in the global entertainment market.
“Change is happening all around us and we can’t be left behind. If a ship doesn’t know where it is headed, it will end up going nowhere. We just have to make sure we don’t end up like a directionless ship. We need to do this well to be sure we hit the excellent mark. This is how the industry will grow and we can only get there if we make a conscious effort to produce quality movies.”
Chris Attoh
Chris Attoh Advises Upcoming Actors
Chris Attoh urged aspiring actors to prioritize honing their craft over the pursuit of fame.
The seasoned actor holds the view that many emerging talents are eager to make a name for themselves in the movie industry at the expense of their dedication to the craft.
The Tinsel star, who similarly starred in films such as “The Rangers” and “Zombie Ted,” cautioned against the temptation to chase fame prematurely, explaining that true recognition in the industry would follow once individuals have attained mastery in their craft.
“What I can tell the upcoming talents in our industry is to focus on getting to know the industry and what it takes to make one an actor of great caliber. Don’t chase after fame; it will rather chase you when you properly master the industry. Let us recognize that true success in the entertainment industry is built on a foundation of hard work, dedication, and a genuine passion for the craft.”
Chris Attoh
The popular actor is currently gearing up for the release of his latest project, “Nine,” which he produced and directed.
“Nine” is an international fantasy thriller produced by Silver Lining Entertainment’s Angela White. Vinny Curry serves as the film’s Co-Executive Producer.
The film was directed and produced by Chris Attoh, who also stars in the movie, from a script and story written by actress Erica Joy (The Family Business, The Black Hamptons) and Briana Cole (The Marriage Pass, Played and Betrayed). The film follows a homicide detective who travels to Ghana to get to the bottom of a series of killings in Ghana and uncovers a supernatural conspiracy.
The “Nine” cast is a mix of South African, Nigerian, American and Ghanaian actors.
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