Renowned Ghanaian actor and brand influencer, Mikki Osei Berko, has addressed the misconceptions surrounding ambassadorial deals in Ghana.
Mikki Osei Berko explained that being a brand ambassador in Ghana is not as profitable as many may believe.
He stated that, compared to developed countries, the financial benefits from ambassadorial deals in Ghana are not rewarding enough.
“I can speak for myself, and I think it’s not as lucrative as many expect. If I were doing what I am doing here in another part of the world, I’m sure I’d be flying in a private jet. But here in Ghana, if you’re not careful, you could end up using public transport.”
Mikki Osei Berko
He also stated that most Ghanaians do not fully understand the importance of ambassadorial roles, leading to influencers being paid small amounts after completing projects.
“I believe it will get better. Some of the brands I’ve worked with are doing better than others, but you take what you can, and I call it survival because things will improve eventually. Some people think what we do is a part-time job, but for me, it’s a full-time commitment. Some even invite you to hear how much they’re willing to pay, it’s shocking.”
Mikki Osei Berko
Mikki Osei Berko also mentioned that there are instances where brands would offer him the opportunity to MC events but expect to compensate him with just food, a situation that reflects a lack of appreciation for the value of his work.
“Sometimes, because of the need to survive, you take on commitments not because of the financial return but just to get by. Unfortunately, people don’t always value what we do as they should.”
Mikki Osei Berko
Mikki Osei Berko Recounts Failed Ambassadorial Deal
The media personality and brand influencer narrated how a company he worked with as a brand ambassador failed to appreciate his contributions.
Mikki Osei Berko revealed that he was paid GHC15,000 for promoting ‘Heaven Insecticides’.
However, he explained that he was removed from the role after requesting better compensation.
“I left Heaven because they didn’t understand the need to properly pay me as a brand ambassador. They thought that after the contract, which involved shooting TV commercials and putting my image on billboards across the country, GHC15,000 was enough. I had to address it and speak with top people in advertising to step in.”
Mikki Osei Berko
Mikki Osei Berko went on to explain that he asked for a pay increase due to the way they were using his image to consistently market their product, but this request led to his removal as brand ambassador.
“I asked for an increase because of how they were using my image to sell their product, and that got me kicked out. After the contract ended, I still saw the adverts a few times. I had to let it go because, had I pushed further, I would’ve been labeled a troublemaker.”
Mikki Osei Berko
Despite no longer working with the company, Mikki Osei Berko expressed satisfaction with the positive impact he had on the Heaven Insecticide brand.
“By the grace of God, when I started working with them, there were other top brands. Eventually, the product became scarce because people were buying it. I believe that when I work for you and you don’t reward me, God will find a way to reward me somewhere else.
“Even though it doesn’t put food on my table, it touches me emotionally when people recognize me and mention things I said in the commercial.”
Mikki Osei Berko
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