• About
  • Advertise
  • Privacy Policy
  • Contact
Wednesday, October 1, 2025
  • Login
The Vaultz News
  • Top Stories
  • News
    • General News
    • Education
    • Health
    • Opinions
  • Economics
    • Economy
    • Finance
      • Banking
      • Insurance
      • Pension
    • Securities/Markets
  • Business
    • Agribusiness
    • Vaultz Business
    • Extractives/Energy
    • Real Estate
  • World
    • Africa
    • America
    • Europe
    • UK
    • USA
    • Asia
    • Around the Globe
  • Innovation
    • Technology
    • Wheels
  • Entertainment
  • 20MOBPL2DNew
  • Jobs & Scholarships
    • Job Vacancies
    • Scholarships
No Result
View All Result
The Vaultz News
  • Top Stories
  • News
    • General News
    • Education
    • Health
    • Opinions
  • Economics
    • Economy
    • Finance
      • Banking
      • Insurance
      • Pension
    • Securities/Markets
  • Business
    • Agribusiness
    • Vaultz Business
    • Extractives/Energy
    • Real Estate
  • World
    • Africa
    • America
    • Europe
    • UK
    • USA
    • Asia
    • Around the Globe
  • Innovation
    • Technology
    • Wheels
  • Entertainment
  • 20MOBPL2DNew
  • Jobs & Scholarships
    • Job Vacancies
    • Scholarships
No Result
View All Result
The Vaultz News
No Result
View All Result

Filmmakers Urged Not to Rely Only on YouTube

Esther Korantemaa Offeiby Esther Korantemaa Offei
September 10, 2025
Reading Time: 5 mins read
Esther Korantemaa Offeiby Esther Korantemaa Offei
in Entertainment
0
Leila Djansi Describes Ghana Film Industry as a Joke

Leila Djansi

In recent years, a growing chorus of filmmakers and creators has been warning peers: don’t rely on YouTube as your only distribution or revenue channel.

Headlines claiming YouTube may “collapse soon” are sensational, but they capture a real and urgent point: depending on a single, corporate-owned platform leaves creative professionals exposed to economic shifts, opaque algorithmic choices, policy changes, and competitive disruption.

The sensible response is not panic, but strategy. Filmmakers should treat YouTube as a powerful tool in a diversified toolkit—not as the business plan.

RelatedPosts

Ghana’s Creative Industry Loses Investors Over Poor Structures

Cardi B Claps Back After Nicki Minaj Takes Aim at Pregnancy

KiDi Declares Himself as ‘A Faithful Black Man’

Ghanaian-American director Leila Djansi has warned industry players not to depend on YouTube as the main outlet for their films, calling the platform unreliable and unsustainable for serious business.

Djansi stressed that filmmakers need to look beyond YouTube if they want long-term financial stability.

“Personally, I don’t believe the film fund. I really don’t. I think it is premature because there is no distribution. If you give the film fund how are they gonna [make profit].”

Leila Djansi

She dismissed the growing trend of banking on YouTube for profit, stating, “People think that we are just gonna put it on YouTube.”

“I’m sorry, YouTube is gonna collapse very soon. There is so much congestion on YouTube, and they are always changing their policies. So if you go in now a I think it is seriously over-saturated. If you over-saturate it, they’re gonna reduce the earnings. So how much are you gonna earn if you just put your film on YouTube?”

Leila Djansi

Leila Djansi argued that without proper distribution channels, even a government-backed film fund would not yield results, adding that piracy further diminishes YouTube’s usefulness for the Ghanaian film industry.

She also raised concerns about the shortage of skilled crew members in Ghana’s movie sector. To help bridge this gap, Djansi announced that she will host the Film Crew Networking Fixer at the Kwame Nkrumah Memorial Park on September 24, 2025, at 6:30 pm.

The gathering, she explained, is designed to connect professionals across the entire film production chain and encourage collaboration.

Why YouTube is Risky to Rely On

Why YouTube is Risky to Rely On
Leila Djansi

YouTube’s primary mass-market monetization is advertising. Advertiser demands, shifts in ad budgets, and platform decisions (e.g., eligibility rules, changes to partner program thresholds, and how short-form content is monetized) reduce creator income dramatically. Creators have experienced sudden demonetizations or falls in CPMs before; when ad money tightens, creators feel it fast.

Visibility on YouTube depends heavily on the recommendation and search algorithms. These systems change frequently, and creators rarely know why a series of videos performs suddenly better or worse. That unpredictability makes income and audience growth unstable if those are your only metrics for success.

YouTube’s content policies are enforced at scale through automated systems like Content ID and community guideline strikes. False claims, blanket takedowns, or policy reinterpretations remove revenue or entire channels.

Relying on a single platform means little recourse when automated systems or corporate policy choices affect one’s work.

The rise of short-form video platforms and YouTube Shorts means viewership habits are shifting. Platforms often favor formats that keep users on the service longer or suit advertisers’ interests. This shift devalues long-form narrative work and lower effective revenue per hour of filmmaking effort.

New players (TikTok, Instagram Reels, dedicated streaming services) constantly reshape audience expectations and attention. A concentrated market under a few tech giants also means regulatory and corporate upheaval can ripple through distribution ecosystems quickly.

It’s important to acknowledge why creators flock to YouTube: unparalleled scale and discoverability, integrated monetization tools, easy hosting for long-form content, and a built-in audience with searching and subscription features.

For many filmmakers, YouTube is the best place to build an initial audience, showcase work, and experiment with formats. The goal is to use these strengths without making them the sole foundation of a creative business.

Addressing YouTube “Collapse Soon” Claim

Addressing YouTube “Collapse Soon” Claim
Leila Djansi

Predicting a platform’s outright collapse is speculative. YouTube has deep corporate backing and immense global reach, which make sudden collapse unlikely.

However, collapse is not the only risk—significant disruption, devaluation of certain content types, or policy shifts that materially affect creators are realistic scenarios.

Treating “collapse” as shorthand for structural instability helps motivate resilience without resorting to fearmongering.

YouTube will almost certainly remain a dominant distribution channel for the foreseeable future, and it is a critical part of a filmmaker’s strategy. But platform dominance is not the same as permanence or safety.

For a sustainable career, filmmakers must diversify their distribution and income, own their audience, and plan for platform volatility. The best approach is pragmatic: use YouTube for reach and discovery, but build a business that survives whatever the algorithm decides tomorrow.

READ ALSO: NewGold ETF Plunges 3.7% as GSE Sees Sharp Drop in Trading Volume

Tags: AlgorithmdistributionFilmmakersfinancial stabilityGhanaian film industryLeila Djansiyoutube
Please login to join discussion
Previous Post

Gbenyiri Conflict: 65% Displaced Victims Return, Interior Minister Targets Full Recovery

Next Post

IEPR Boss Warns Against Unbearable GWCL Tariff Burden

[mc4wp_form id="1264"]

Related Posts

President John Dramani Mahama
General News

Beyond US Visa Restriction Reversal: Ghana Moves to Renegotiate 15% Tariff and Secure AGOA Renewal

October 1, 2025
President John Dramani Mahama
General News

Mahama Commissions New Ambassadors, Demands High Standards of Service

October 1, 2025
Vance Signals US Indifference To India-Pakistan Conflict
USA

Vance Warns Of Layoffs If Shutdown Drags On

October 1, 2025
Vendor Engagement Seminar
Extractives/Energy

GNPC Hosts Maiden Vendor Engagement to Boost Local Content 

October 1, 2025
AI Apps to Transform Senior High School Education
General News

AI Apps to Transform Senior High School Education

October 1, 2025
Morocco Youth Protests Escalate Into Nationwide Unrest
Africa

Morocco Youth Protests Escalate Into Nationwide Unrest

October 1, 2025
President John Dramani Mahama
General News

Beyond US Visa Restriction Reversal: Ghana Moves to Renegotiate 15% Tariff and Secure AGOA Renewal

by Evans Junior OwuOctober 1, 2025
President John Dramani Mahama
General News

Mahama Commissions New Ambassadors, Demands High Standards of Service

by Evans Junior OwuOctober 1, 2025
Vance Signals US Indifference To India-Pakistan Conflict
USA

Vance Warns Of Layoffs If Shutdown Drags On

by Comfort AmpomaaOctober 1, 2025
Vendor Engagement Seminar
Extractives/Energy

GNPC Hosts Maiden Vendor Engagement to Boost Local Content 

by Prince AgyapongOctober 1, 2025
AI Apps to Transform Senior High School Education
General News

AI Apps to Transform Senior High School Education

by Silas Kafui AssemOctober 1, 2025
Morocco Youth Protests Escalate Into Nationwide Unrest
Africa

Morocco Youth Protests Escalate Into Nationwide Unrest

by Lawrence AnkutseOctober 1, 2025
President John Dramani Mahama
President John Dramani Mahama
Vance Signals US Indifference To India-Pakistan Conflict
Vendor Engagement Seminar
AI Apps to Transform Senior High School Education
Morocco Youth Protests Escalate Into Nationwide Unrest
[/vc_row_inner]

Recent News

  • Beyond US Visa Restriction Reversal: Ghana Moves to Renegotiate 15% Tariff and Secure AGOA Renewal
  • Mahama Commissions New Ambassadors, Demands High Standards of Service
  • Vance Warns Of Layoffs If Shutdown Drags On
  • GNPC Hosts Maiden Vendor Engagement to Boost Local Content 
  • AI Apps to Transform Senior High School Education
The Vaultz News

Copyright © 2025 The Vaultz News. All rights reserved.

Navigate Site

  • About
  • Advertise
  • Privacy Policy
  • Contact

Follow Us

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Top Stories
  • News
    • General News
    • Education
    • Health
    • Opinions
  • Economics
    • Economy
    • Finance
      • Banking
      • Insurance
      • Pension
    • Securities/Markets
  • Business
    • Agribusiness
    • Vaultz Business
    • Extractives/Energy
    • Real Estate
  • World
    • Africa
    • America
    • Europe
    • UK
    • USA
    • Asia
    • Around the Globe
  • Innovation
    • Technology
    • Wheels
  • Entertainment
  • 20MOBPL2D
  • Jobs & Scholarships
    • Job Vacancies
    • Scholarships

Copyright © 2025 The Vaultz News. All rights reserved.