GoldBod Jewellery, a subsidiary of the Ghana Gold Board (GoldBod), has officially launched Ghana’s first 24-hour digital gold showroom.
This groundbreaking initiative aims to transform the narrative surrounding Ghana’s most precious resource, empowering Ghanaian craftsmen and strengthening the nation’s economic prowess.
Addressing a captivated audience, Gertrude Emefa Donkor,Esq. the Managing Director of GoldBod Jewellery, highlighted the company’s vision to move Ghana from being a raw exporter of gold to a global jewellery powerhouse. “Today we break that cycle, today we are changing that narrative and that story forever,” she declared with unwavering conviction.
“Our company was incorporated in 2016 as PMMC Jewellery Limited. In the past few weeks, however, we have initiated the process of retooling our factory, restructuring our operations and rebranding with one clear mission, that is to transform Ghanaian gold into world-class products right here on Ghanaian soil and to place Ghanaian craftsmanship on the global stage beside the biggest luxuries in the world,”
Gertrude Emefa Donkor
According to the Managing Director, this transformative initiative will boost the country economic growth for the benefit of households.
Ghanaian Craftsmanship and Pride
At the heart of GoldBod Jewellery’s mission is the unwavering commitment to showcasing the exceptional skills and creativity of Ghanaian master artisans.
“Most of the pieces you see from us, the rings, the necklaces, the bracelet, like what I’m wearing, they are all 100% crafted by Ghanaian master artisans. This is the authentic Ghanaian skill, Ghanaian creativity and Ghanaian pride you can never, you can wear on your finger, around your neck or keep in your safe.”
Gertrude Emefa Donkor
This celebration of Ghanaian craftsmanship not only serves to bolster national pride but also positions the country as a formidable player in the global luxury goods market.
By highlighting the quality and artistry of Ghanaian-made products, GoldBod Jewellery aims to establish Ghana as a renowned brand, capturing the attention of discerning consumers worldwide.
GoldBod Jewellery’s Products
Recognizing the need for Ghanaians to diversify their investment portfolios, GoldBod Jewellery has introduced its flagship product, the Gold Board Jewellery Tablet.
Available in various denominations, these pure 24-karat investment gold pieces offer a secure and tangible way for individuals to protect their wealth.
“Buy it today, keep it a few years and sell it back to us when the prices appreciate. That is guaranteed capital appreciation in your hands. A simple, brilliant way for every Ghanaian to diversify their portfolio and protect their wealth,” Donkor enthused, highlighting the dual benefits of ownership and investment.
Empowering the Ghanaian Economy
The launch of the GoldBod Jewellery e-commerce platform, jewellery represents a significant milestone in Ghana’s push for value addition and economic empowerment.
By providing a seamless digital platform for Ghanaians and global consumers to access the company’s handcrafted collections, the initiative aims to keep foreign exchange within the country and create employment opportunities for the youth.
“Every purchase keeps foreign exchange in Ghana and creates opportunity, job employment for our young people,” Donkor emphasized.
According to her, “It moves Ghana from being a raw exporter of gold to global jewellery powerhouse, strengthening our economy and national pride.”
The Future of Ghanaian Gold
While GoldBod Jewellery embarks on this transformative journey, the nation’s mining industry is expected to see tremendous transformation.
The Ghana Gold Board formerly known as Precious Minerals Marketing Company’s (PMMC) bold vision of establishing Ghanaian gold jewellery and investment gold as a global brand signals a fundamental shift in the country’s approach to its precious natural resources.
With the launch of the digital showroom, the stage is set for GoldBod Jewellery to showcase the exceptional craftsmanship and national pride that Ghana has to offer.
While the company sets its sights on expanding its presence across Africa and the world, the future of Ghanaian gold can hope for a brighter future.
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