Entravision, a leading global advertising solutions, media and technology company, has announced that its Africa-based digital business unit, Entravision 365 Digital in Ghana, has become the Authorized Sales Partner of Meta, the company that owns Facebook, Instagram and WhatsApp.
Entravision 365 Digital will provide support, training, lines of credit and local billing to advertisers in the Ghanaian market, thereby enabling them to meet their business objectives.
Julian Jordaan, Chief Executive Officer of Entravision 365 Digital, noted that Ghana is an important country for Meta, and “it is a priority for us to invest in the market and to be closer to the people and businesses here”.
“This partnership reinforces our commitment to advertisers to connect brands to consumers through local strategic support, creative expertise and relevant in-market training. As we continue to expand our presence throughout the continent of Africa, we are thrilled to partner with Meta as their Authorized Sales Partner in Ghana to equip and empower local businesses with our top-notch advertising expertise.”
Julian Jordaan, Chief Executive Officer of Entravision 365 Digital
Jordaan further disclosed that the company is pleased to welcome Stephen Sawyerr as Country Manager to spearhead its partnership with Meta in Ghana.
“With over 10 years of management, digital marketing and brand building expertise, Stephen is very well equipped to build a world-class team to support Entravision’s growth in West Africa.”
Julian Jordaan
Entravision 365 Digital, as an Authorized Sales Partner, will deploy dedicated local expert teams in Ghana to provide businesses with each of the tools crucial to sales growth, while also assisting these same customers in deploying their advertising investments more efficiently across the Meta family of products.
“Ghana is an important country for Meta, and it is a priority for us to invest in the market and to be closer to the people and businesses here. As such, we are happy to bring in Entravision 365 Digital as Meta’s Authorized Sales Partner in Ghana and believe that with their robust local market insights and expertise, we can provide better support for businesses and agencies locally, helping them unlock their potential growth.”
Enitan Denloye, Regional Director, Meta Africa
Connecting brands to consumers
Entravision, leading global advertising, media and ad-tech solutions company, is connecting brands to consumers by representing top platforms and publishers.
Its dynamic portfolio includes digital, television and audio offerings. Digital, its largest revenue segment, is comprised of four business units: digital sales representation business; Smadex, a programmatic ad purchasing platform; branding and mobile performance solutions business; and digital audio business.
Through its digital sales representation business, the company connects global media companies such as Meta, Twitter, TikTok and Spotify with advertisers in primarily emerging growth markets worldwide.
Smadex is its mobile-first demand side platform, enabling advertisers to execute performance campaigns using machine learning. It also offers a branding and mobile performance solutions business, which provides managed services to advertisers looking to connect with global consumers, primarily on mobile devices, and our digital audio business provides digital audio advertising solutions for advertisers in the Americas.
In addition to digital, Entravision has 49 television stations and is the largest affiliate group of the Univision and UniMás television networks. Entravision also manages 45 primarily Spanish-language radio stations that feature nationally recognized, Emmy award-winning talents.
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