Togbe Afede XIV, the Executive Chairman of the World Trade Centre, Accra has intimated that strategic global partnerships are necessary to ensure that African businesses reap the full benefits of the African Continental Free Trade Area (AfCFTA).

The executive Chairman noted that by establishing the World Trade Centre, Accra, they are connecting Ghana to the thriving global ecosystem of trade and economic opportunities for local companies, while creating a soft landing for foreign companies seeking to participate in the trade and economic activities in Ghana and Africa. He added that the General Assembly of WTCA coming to Accra would be the first time the global event was being held in sub-Saharan Africa.

“It is an encouraging moment for Ghanaian and African entrepreneurs and an invitation to global partnerships, beneficial trade ties and investment opportunities.”
Togbe Afede XIV

The Chief averred that the rapid urbanization and youthful population is creating new opportunities in Africa, while digital transformation is enabling industries to grow everywhere in Africa where there are opportunities and potentials.

Togbe Afede XIV made these remarks at the media launch of the WTCA Annual General Assembly in Accra.

The event scheduled from April 23 to April 28, 2023, in Accra will be on the theme: “Towards African Economic Integration and Enhanced Global Presence.”

The Annual General Assembly of WTCA is the most prominent event on the organization’s calendar, bringing together representatives and business delegations from the over 330 World Trade Centers (WTCs) around the world to a new city each year.

It will highlight the unique trade and economic opportunities presented by Africa, touted as the world’s next economic frontier, especially considering AfCFTA.

Togbe Afede indicated that during the 53rd World Trade Centre Association’s (WTCA) Annual General Assembly 2023, “we will offer opportunities for these partnerships, first between companies across Africa and then between African enterprises and the world.”

Global Network of More than 300 Connected Businesses and Organizations

Madam Crystal Edn, Director of Member Services, WTCA, said the Association is a global network of more than 300 highly connected and mutually supporting businesses and organizations in nearly 100 countries worldwide with a goal to be the world’s trusted global brand, facilitating international trade and business connections.

Madam Crystal Edn noted that diversity helped their members fill the needs of their local economic ecosystems in ways that, while slightly different from one another, create a global network of influencers that aid in the rise of cities as economic engines.

The Director of Member Services noted that it is through their members that the WTCA stimulated trade and investment opportunities for commercial property developers, airports, free trade zones, economic development agencies and small- to-medium size businesses looking to connect globally and prosper locally.

Madam Edn asserted that as an apolitical organization, their Association is uniquely positioned to connect people and businesses in the face of fluid trade policy and international agreements and the Association served as a global connector to link their members and their local businesses and investors with international markets. She said this year’s event would focus on business opportunities across the continent of Africa, bringing together new and expanded opportunities not only to and from Ghana, but all nations.

The Director noted that the event would be a truly Pan-African conference with members from across the Association’s network keen on finding mutually beneficial and strategic investments in agriculture and food processing, real estate, public infrastructure, and information technology. She said it is an opportunity to learn, to connect, to grow businesses and economies and to have some fun.

Key highlights of the event include exploring, understanding, and building opportunities presented by the AfCFTA, participating in customized B2B, B2G engagements and discovering new markets, exploring investment opportunities and bankable projects in Africa and exploring, touring, and experiencing Africa and its rich cultural heritage and nature reserves.

Delegates from 80 countries around the world including Europe, Asia, North America, and Africa will be in attendance with delegates from 14 African countries confirming their participation.

Key partners are AfCFTA and Africa Export Import Bank (Afreximbank) with support from the Government of Namibia.