Kumawood, the vibrant film industry based in Kumasi, Ghana, has garnered a significant local and international following.
The industry is known for its unique storytelling, relatable characters, and cultural representation, and it has produced a plethora of films that resonate with audiences.
However, despite its popularity, Kumawood faces challenges that hinder its growth and evolution, particularly its inability to embrace technological advancements.
Entertainment pundit, Arnold Asamoah Baidoo has voiced his disappointment with Kumawood actors who attended a recent meeting with former President John Dramani Mahama.
Arnold expressed concern over their support for Abeiku Santana’s criticism of digitization efforts aimed at enhancing revenue within the creative industry.
The entertainment pundit pointed out that the Kumawood industry has suffered significantly because it failed to embrace technological advancements early on.
He found it surprising that actors from the struggling industry would applaud someone condemning the creation of a platform meant to improve their work, only to support the introduction of a pay-per-view television station.
“The man said there are lies surrounding the streaming platform. After that, he questioned the relevance of the streaming platform. When he was done, then he said when they come to power, they will introduce a television station where people will have to pay momo to watch. Is Momo not digital?”
Arnold Asamoah Baidoo
Arnold further elaborated on the irony of the situation, questioning the logic behind applauding such a proposal in 2024. He explained, “Let me take the bottom-up approach like John Dumelo. In 2024, I’m not saying a TV station is not the best, but you and I know that we’ve moved on. Once again, they were applauding.”
Technology plays a crucial role in modern filmmaking, influencing various aspects such as production quality, distribution, and marketing.
The integration of advanced filming equipment, special effects, and editing software has revolutionized the way films are made.
Moreover, digital platforms and streaming services have transformed film distribution, allowing filmmakers to reach global audiences with ease.
Many Kumawood filmmakers operate on tight budgets, which limits their ability to invest in high-quality equipment and technology. This financial constraint often results in lower production values, which can affect audience perception and engagement.
The demand for Kumawood films is primarily local, with audiences often prioritizing relatable content over high production values. This focus on local appeal disincentivizes filmmakers from investing in technology, as they don’t see an immediate return on investment.
Implications of Technological Stagnation
As audiences become accustomed to higher production values from global cinema, Kumawood films struggle to compete. Lower production quality leads to a decline in viewership and revenue, ultimately threatening the sustainability of the industry.
The lack of technological tools stifles creativity, as filmmakers find it challenging to experiment with new storytelling techniques or visual effects.
Arnold Asamoah Baidoo expressed frustration with the Kumawood stars who appeared to overlook the lessons of their industry’s decline.
“The same Kumawood stars who were present there and applauding are aware that the albatross on their neck is the fact that they did not catch up with technological advancement. Then somebody is standing and promising a television station when they know that Kumawood’s failure has been their failure to catch up with the technological advancement, and you’re clapping for him knowing that your industry, which is on its knees, is because you didn’t catch up with technological advancement.”
Arnold Asamoah Baidoo
Arnold’s remarks highlight the critical role of technology in revitalizing Ghana’s creative industry and the need for stakeholders to prioritize innovation over outdated approaches.
Encouraging investment from both the public and private sectors provides the financial resources needed for technological upgrades. Government incentives and grants for filmmakers willing to innovate could stimulate growth.
Collaborations with other film industries, both locally and internationally, facilitate knowledge exchange and technological adoption. Networking events and partnerships encourage innovation and creativity.
Kumawood’s inability to embrace technological advancements poses a significant barrier to its growth and sustainability.
By addressing the challenges of financial constraints, resistance to change, lack of expertise, and infrastructure issues, the industry positions itself for a brighter future.
Embracing technology is not just about improving production quality; it is about preserving the cultural narratives that define Kumawood while ensuring that they resonate with a global audience.
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