Ghanaian music executive and founder of GB Records George M Britton has said that the music business is expensive and tasking at the same time, it is one of the lucrative ventures of the day.
According to George Mensah Britton on his Facebook page, he said;
“The music industry has evolved into one of the most costly but also most lucrative creative endeavors of our day. From creation to consumption cost a fortune. Let me use Camidoh’s Sugarcane original and remix as a case study. JWillz and Rex, two incredible Ghanaian directors, shot and edited two music videos, Sugarcane and Sugarcane Remix, respectively. Promotions were run on both radio and TV in Ghana, Nigeria, Kenya, Rwanda, Tanzania, Sierra Leone, the UK, and the US”.George Britton
Camidoh has over the last couple of weeks, hit on how much of an investment his team had to make to get “Sugarcane” to the world.
Online ad sponsors, social media influencers, and content creators in Ghana, Nigeria, Kenya, the UK, the US, Tanzania, etc. were equally engaged. Nightclubs and bars in Africa as well as the UK played a significant role.
Camidoh attained global success as one of Africa’s most streamed artists after spending just over Ghc975,000 in a year, on one song and its 2022 viral remix.
This feat was achieved by the amazing team behind Camidoh, i.e., Grind Don’t Stop, GB Recz, and Crux Global, not forgetting some amazing support from the media, family, and friends.
To constantly achieve this success and more, the music industry will need a much stronger enabler, i.e., the presence of major record labels, heavy financial support from the government, and angel investors in the music industry to help propel the artists to a global stage.
Camidoh’s ‘Sugarcane’ which was released in November 2021 became the toast of most music lovers and even won more spurs after a remix that features Ghanaian crooner King Promise, and Nigerian artiste Mayorkun and Darkoo were subsequently released.
The song topped Nigeria’s Apple Music Top 100 chart, and made an entry into Billboard US Afrobeats Songs Chart, among other feats.
Camidoh releases tracklist for EP “A lifetime is not enough”
Ghanaian award-winning artist Raphael Camidoh Kofi Attachie popularly known as Camidoh has released the tracklist for his Extended Play (EP) titled “A lifetime is not enough.”
The EP which was released on Thursday, January 19, 2023, was produced by Camidoh and Hope Brain Ashiagbor.
The Afrobeat sensation took to his Instagram page to announce the tracks on the EP.
The EP has six songs, which include ‘Free Me’, ‘Adoley’, ‘Like You Mean It’, ‘Ghetto Love’, ‘All Yours’, and ‘Do Me’.
Tracks two and five were mixed and mastered by EddyKayBeatz while tracks one, three, four, and six were mixed and mastered by Adeleke.
Camidoh has been one of the biggest Ghanaian breakout artists with his “Sugarcane” making waves around the world and racking up impressive streaming numbers.
He won the Afrobeat and Afropop Artistes of the Year at the 2022 Vodafone Ghana Music Awards (VGMA).
Camidoh has turned out to be one of Ghana’s rising stars who has elevated Ghanaian music to the international level.
In 2018 Camidoh was signed by Grind Don’t Stop Records. In that same year, Camidoh released his first single titled ‘For My Lover’ which featured Darkovibes.
He subsequently released ‘The Best’ which featured Kelvyn Boy and Available, featuring Eugy. In 2021, he released a single which featured BET award nominee Kwesi Arthur titled ‘Dance With You’. In 2020, he released six–a track EP titled ‘Contingency Plan’ (C.P.).
Prior to starting his music career, Camidoh came across music from Senegalese-American artist Akon on the music streaming website YouTube when he was in an internet café with his cousin. He was inspired to go into music and due to that, he cites Akon as his musical inspiration and influence.
In February 2022, in a Twitter Space interview with Ghanaian social media influencer KalyJay, Akon mentioned
“I have heard that song [Sugarcane]. That record is massive. I have that record. It is one of my top ten records that I play every day”.Akon