Kendrick Lamar has set a new streaming record on Spotify following his Super Bowl halftime performance with SZA, dominating the U.S. charts.
On Monday, the first full day after the performance, Kendrick Lamar claimed the top six spots on the U.S. Spotify daily chart.
His track ‘Not Like Us’, which won five Grammy Awards and became a defining moment in his feud with Drake, led both the global and U.S. charts on 10 February, amassing over 11 million streams in a single day.
Kendrick Lamar’s dominance continued with ‘Luther’, ‘TV Off’, ‘Squabble Up’, and two collaborations with SZA, ‘All The Stars’ and ’30 for 30′, completing the top six.
He was the most-streamed artist globally and in the U.S. on Monday, while SZA ranked second in the U.S. and fourth worldwide.
The impact of Kendrick Lamar’s performance extended beyond his latest tracks. He had 28 songs on Spotify’s daily Top 200 chart, with several older hits re-entering the rankings.
‘HUMBLE’, climbed to No. 12, ‘Money Trees’ reached No. 17, ‘Alright’ landed at No. 43, and ‘Euphoria’, another song aimed at Drake, secured the No. 54 spot.
On Apple Music, ‘Not Like Us’ led the U.S. and global song charts, while his albums ‘GNX’ and ‘DAMN’, ranked first and second on iTunes, respectively.
Kendrick Lamar’s Super Bowl performance has also been a major hit on YouTube. The NFL’s official upload has amassed over 41 million views since being posted on Sunday night.
His performance is on track to surpass last year’s halftime show by Usher and has already outperformed those of artists such as Justin Timberlake and Maroon 5.
Spotify confirmed that Lamar’s halftime show led to a significant boost in his music streams. His entire catalog saw a 175% increase, with ‘Not Like Us’ experiencing the largest spike at 430%.
Other notable increases included ‘HUMBLE’ (300%), ‘All The Stars’ (290%), ‘Man at the Garden’ (260%), ‘DNA’ (260%), and ‘Euphoria’ (260%). SZA also saw an 80% rise in streams after the event.
Kendrick Lamar’s record-breaking streaming numbers reinforce his influence in the music industry, cementing his Super Bowl performance as one of the most impactful in recent years.
Serena Williams on Kendrick Lamar’s Invite to Crip Walk
Serena Williams revealed the exact reason Kendrick Lamar invited her to perform at Super Bowl LIX in New Orleans.
The huge NFL sporting event, which saw the Philadelphia Eagles annihilate the Kansas City Chiefs to get their hands back on the Lombardi Trophy, was watched by hundreds of millions around the world.
And all eyes were on Kendrick Lamar as he geared up for the halftime show, with everyone wondering if he would or wouldn’t play his Drake diss track, ‘Not Like Us’.
Saving the Grammy Award-winning tune until last after teasing it multiple times during the show, which starred Samuel L Jackson and SZA, Kendrick even went as far as bringing out tennis superstar Serena Williams.
Williams, 43, is reported to be the former girlfriend of Drake.
And given the alleged romantic connection between the sporting legend and Kendrick’s musical opponent, many viewers took her participation in the Super Bowl as a two-finger-up to the Canadian rapper.
But in a new statement on why she appeared in the halftime show, Williams clarified why she was invited.
“When Kendrick Lamar and team called and was like, ‘we’ve been trying to do something forever, what about this? We loved your Crip Walk at the Olympics after you won the gold medal’.
“‘I’m like Super Bowl? Are you serious? When in the world would I ever be able to dance at a Super Bowl? Never… let’s do it!’ I knew my winning dance after the Olympics would pay off one day. End of story.”
Serena Williams
Williams famously performed the C-Walk after winning a gold medal at the 2012 Olympics in London, carrying out the dance on Wimbledon’s Centre Court. Absolutely nothing to do with Drake, then.
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