Meta has announced the launch of ‘Creators of Tomorrow’, a new campaign that celebrates emerging talents from around the world who are inspiring a new movement of creative content online.
The campaign spotlights creators in Sub- Saharan Africa from East Africa, Southern Africa and Francophone Africa.
The selected ‘Creators of Tomorrow’ are breaking out amongst their communities online, and are showcasing a best-in-class approach to video formats, technology and interactive entertainment.
The global campaign is the first of its kind, starting in Europe, The Middle East and Africa, and expanding to more countries around the world in the coming months. Meta will be working closely with these creators over the next year, as they continue to grow their audience and turn their passions into professions across Meta technologies.
“With this campaign, we aim to highlight creators who are innovating through tools such as Reels and short-form video content formats, as well as those who are leveraging, exploring new content formats such as AR/VR. We are excited to work closely with these creators, and we’re committed to help them grow their audience, build a business and unlock new possibilities for the future as we build for the metaverse”.Moon Baz, Meta’s Creator Partnerships Lead for the Middle East, Africa and Turkey
African creators have creatively used Meta technologies and apps, Facebook and Instagram to express themselves and tell the African story to Africans and people from across the world. Using fashion, comedy, food, travel and political commentary, over the years, creators from sub-Saharan Africa have increased the recognition of the cultural contribution of the continent, improving its perception to the world.
Meta will be hosting exclusive events across the region to celebrate the ‘Creators of Tomorrow’, sharing the latest news, tips, as well as tools and resources across Meta technologies. In Kenya, Creators will attend an exclusive brunch consisting of a Reels School, and in South Africa, over 50 Creators will attend a Creator Day filled with dedicated tailored workshops and training to help them thrive in this evolving digital and creator economy.
List of ‘Creators of Tomorrow’ from Africa
The 10 identified Creators of Tomorrow from Africa include: Kwambox (a radio presenter) and Crazy Kennar (An award winning Nairobi based comedian) from Kenya; Nadia Matovu (An influencer from Uganda); Pamela Mtanga (an award winning multimedia entrepreneur from South Africa); Ruth Ronnie (An award winning recording artist, live performer and content creator from Zambia); and Ruvarashe Hapaguti (An up and coming actress and content creator from Zimbabwe)
Others are Mishaa (A dance enthusiast) and Saraï D’Hologne (An artist painter) from the Ivory Coast; as well as Fatou Jupiter Touré (Actress) and Ngorbatchev Niang (fashion stylist, producer, and film director) from Senegal.
In November 2022, the ‘Creators of Tomorrow’ will get the opportunity to attend the EMEA Creator Week being hosted in London at the iconic Tate Britain for the first time. There, ‘Creators of Tomorrow’ will be joined by other regional Creators at various stages of their careers to collaborate, learn from each other, and continue to find inspiration in the future of content creation on Meta’s platforms.