Famed artiste manager Bullgod, formerly called Bulldog, has asserted that talent alone will not give any talented person success unless it is augmented by good management.

Bullgod said this in response to a question about how complex artiste management is.

He said as he rubbed his hands and smiled.

“It’s difficult but at the same time it’s not”.
Bullgod

Instead, he stressed that life is difficult.

“If you had asked me this question 10 years ago, I would have immediately said, it’s difficult.

“But what’s not difficult in this life? Even eating and drinking water could be difficult. Excuse me to say, even when you are having a coital moment, you know it’s not easy”.
Bullgod

He continued to say that everything is difficult.

The artiste manager said that, if one is able to manage egos well, much of the work will be done.

“There are challenges. I think it’s about managing your egos”.
Bullgod

Bullgod also highlighted having the attitude of a servant.

“You also need to see yourself as a servant. Once you see yourself as a servant, you can thrive in this space but if you consider yourself a boss, there are a lot of things you will not take, a lot because there are a lot of egos that come to play in creative space”.
Bullgod

He cited how artistes fledge and comport themselves but become recalcitrant when they taste fame. He stressed the need for an artiste manager to patiently yet firmly handle such situations and artistes.

He had a word for artistes’ self-management also.

“I’ve always said, an artiste needs to be their own managers first, if not you will not go far on your journey. Talent is not enough because we are all talented”.
Bullgod

Adding with equal emphasis and stressing that;

“Talent is not enough. Management is everything”.
Bullgod

I’m a disappointed rapper – Bullgod confesses

Bullhouse Entertainment Founder and Chief Executive Officer (CEO) Lawrence Nana Asiamah Hanson revealed that before he became an artiste manager, he was a rapper.

He quit, went to school, and had a 5Five as his first music act.

Bullgod in an interview said;

“I’m a disappointed rapper, I was trying my hands at rapping but I got no help”.
Bullgod

Asked if he had no assistance because his rap talent was lacking. He answered by saying;

“Chale I was a top dog”.
Bullgod

He mentioned and disclosed that ‘Awo Sexy’ was the rap name he was using back in the day.

Concerning why he stopped pursuing rap, Bullgod said he simply realized it was going nowhere.

“It got to a point, I knew I was never going to get a hit”.
Bullgod

Explaining himself, he likened the feeling to currently knowing and accepting that his knees are not as good as they were when he was younger.

He lifted his voice for emphasis and stressed with a serious face;

“At the moment when I was climbing the stairs, my knees talk to me: You’re really tired. Take your time. You’re nearing your end of days. Take your time. Take good care of yourself.

“Even my waist talks to me, you have to admit the truth to yourself. I saw it myself, I knew my rap career was not going to be successful”.
Bullgod

Admitting the truth to himself, he enrolled in an art school.

Bullgod said that Papi was his student by then and he was helping him.

After school, Papi’s mother told him she has come to notice that music is all that her son wants to do.

“His mother is a mother to me. We all grew up in the same community. I’ve known him since he was 13. He is now 40 and something now”.
Bullgod

He recalled that ‘Lamiokor’ was one of the first songs they started working on.

Bullgod said he first protested when Papi wanted to introduce a friend of his who sings but Papi introduced his singing friend Killy to him in any way.

He affirmed that his first music act as a manager was 5Five.

He disclosed he registered his artiste management company Bullhaus Entertainment in 2003, adding that 5Five started serious music recording in 2004.