As Ghana inches closer to the December 2024 elections, two influential voices in civic advocacy, Franklin Cudjoe and Selorm Branttie of the IMANI Centre for Policy and Education, have articulated compelling arguments for integrity, accountability, and responsible decision-making in the electoral process.
Their statements serve as a clarion call for Ghanaians to engage critically with the choices before them, eschewing transactional politics and demanding genuine leadership that prioritizes national progress.
Franklin Cudjoe, the Founding President of the leading policy think-tank, IMANI Centre for Policy and Education, underscored the sanctity of the vote as a tool for progress and societal transformation.
“Elections are about making choices for progress. Simply cast your vote for the party or individual you believe shares your vision for respect, truth, owning up for failure, civility, progress, and a predictable future. There is no need to perform this sacred function with violence.”
Franklin Cudjoe, Founding President of IMANI Centre for Policy and Education
He warned against the perils of vote-buying, where politicians offer material incentives like cars, houses, or food items to sway voters. “Your life and choice are worth more than these”, he emphasized, challenging voters to scrutinise the sustainability of such promises.
Instead of succumbing to these fleeting enticements, Mr Cudjoe, who is also the Chief Executive Officer of the IMANI Centre for Policy and Education admonished citizens to question what long-term measures candidates propose to alleviate poverty, create opportunities, and ensure a secure future for all.
His call is as philosophical as it is practical: “Never sell yourself for a pot of gold. Be the gold from whom all the glittering must light the path of darkness, despondency, poverty, and disease.”
Mr Cudjoe’s metaphor powerfully underscored the dignity and agency inherent in every voter, urging Ghanaians to value their collective power to demand better governance.

A Demand for Accountability and Alternatives
Selorm Branttie, IMANI’s Vice President, complimented Mr Cudjoe’s advocacy by framing the electoral decision as one rooted in pragmatism and lived experience.
Speaking to an audience that includes working-class citizens in their 30s and 40s, Selorm Branttie highlighted the stakes of the election, particularly for those burdened with family responsibilities and financial constraints.
“We don’t have time for people to experiment with our lives anymore,” he asserted, reflecting the frustration of many Ghanaians who have endured years of economic hardship and unfulfilled promises.
“A lot of our serious decisions are based on the economy and the attitude of those who govern us. As you get ready to vote, look at what you have been through, the attitude of those who said they had the men and the solutions, and see whether they gave you solutions.”
Selorm Branttie, Vice President of IMANI Centre for Policy and Education
In a nuanced plea, he urged citizens to reflect on their experiences under the current administration and consider whether their expectations were met. “If you truly believed that they did, vote for them,” he advised.
Conversely, he encouraged voters to seek alternatives if their hopes were dashed, highlighting the importance of accountability in a democratic system.

A Collective Responsibility
Together, Franklin Cudjoe and Selorm Branttie’s statements provide a roadmap for a more informed and conscientious electorate. Their messages reject apathy and transactional politics, instead advocating for a voting process rooted in integrity, critical evaluation, and a demand for substantive change.
As Ghana prepares to make pivotal choices, their insights remind citizens of their collective power to demand not just promises but sustainable solutions. Elections, as Mr Cudjoe put it, are sacred functions that must be exercised without violence or compromise.
Selorm Branttie echoed this sentiment by emphasizing the need for leadership that not only inspires hope but also delivers measurable results.
In the final analysis, their words serve as both a challenge and an inspiration to Ghanaians: to rise above the allure of short-term gains and to cast their votes for a future defined by progress, equity, and accountability.
As the nation faces a critical crossroads, it is this spirit of informed and principled decision-making that will determine Ghana’s trajectory in the years to come.
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