New York-based fashion brand, Clavon Leonard is boosting much of its online sales with the intent of providing its service to nations in Africa where it hasn’t yet opened a branch, as it makes the continent its primary base of extension.
To champion this course, the brand has added Clavon Leonard’s ‘Life Ain’t A Bed Of Roses’, to its 2021 luxury collection and it is being sold online.
In 2018, the fashion brand publicized its business extension into some African countries including South Africa, Botswana, Tanzania, Kenya, and Ghana. According to the company, the move to expand into Africa by the fashion team was not only a business venture but also, to set up funding and training programs for aspiring designers and youths, through a designer development program.
According to the Managing Director, Clavon Leonard, he believes that their primary factor is to give back to the community in which they wish to expand into. In each city, the brand has established a branch with the finest tailors and artisans supplying their designs and customized looks, for the prosperous and affluent fashion enthusiasts of the nation. He emphasized that “quality over quantity”, is an essential motto since their inception and they feel it is even more essential to maintain that in Africa.
Due to more brands looking to appease the average casual fashion buyer to maximize profits, the team at Clavon Leonard are seeing a spike in their sales in the African market strictly based on the thirst for luxury fashion for both men and women, via word of mouth and recommendations.
The brand believes it will soon be able to accumulate 1/4 of its clientele in the USA making roughly $30,000 in sales every month in the 5 African countries it has established branches, despite the pandemic and lockdown. This estimation is presumed by the South African brand ahead of their fashion promotional campaign which is said to kick off next year in 2022. Until then, the team will continue to engage in market analysis and philanthropist activities with its youth fashion programs until the campaign starts.
Clavon Leonard is a sophisticated fashion brand commonly featured in publications such as British Vogue, Tatler, and British GQ. It was founded by Clavon Leonard (himself) in 2014 where he took on his aspiration to create a world of style with an exquisite blend of quality fabrics, and retro elegance.
In a short space and time, Clavon Leonard has been featured on mainstream runways such as Mercedes Benz New Zealand, Fashion Gallery (New York Fashion Week), Fashion Week Los Angeles, to his ‘stand-alone’ show for NYFW all before 2017.
To date, the Clavon Leonard brand has been invited to almost every major show in the said countries and receives a standing ovation at almost every event. The brand recently won Menswear ‘Designer of the Year’ at the just ended Style Icons Awards.
Read also: Paris Fashion Events Suffer Due to COVID-19
