Ghanaian rapper Sarkodie has been named the creative director for this year’s UK Fest which will take place in London on 24th July, 2021.
In his new role, Sarkodie will oversee the festival’s overall artistic direction, curate performances, and develop strategic partnerships with stakeholders.
The musician speaking in an interview noted that he hopes his wealth of experience as an artist and a past performer of the event will go a long way to ensure the festival’s success and growth.
“I came on board not just because I’m Sarkodie and I want to perform. I don’t think that will be a big deal. I’ve been working with the organizers for a while, and I know that me being in the industry for a very long time means that there’s a little touch we can add, especially when it has to do with the artists. I’m sitting here representing the artists that are going to perform and make sure that they have the best as soon as they touch down in London”.
The musician further noted that he was “super proud of the time we’re in and the type of music we are putting out”.
That notwithstanding, some Ghanaian acts billed to perform at the festival this year include highlife veteran Kwabena Kwabena, rappers Yaw Tog, Kofi Jamar, Amerado, and D-Black, as well as Afropop artists S3fa, Camidoh, Gyakie, and Mr. Drew.
What UK Fest is about
Hosted by Akwaaba UK, the annual event was first held in 2005 for the Ghanaian community in the UK. It comprises activities such as music and dance showcase as well as a fashion show and food fair.
The festival has attracted more than 8,000 visitors from the UK, US, Canada, and mainland Europe in the past, making it one of the biggest Ghanaian events outside of the West African country. Last year, the event was held virtually due to COVID-19.
Speaking of Sarkodie, he recently pushed back the release of his upcoming album ‘No Pressure’, citing “a hold-up clearing some samples”.
The collection, which was initially due on 9th July, will now be released on 30th July.
“I know how excited you all are for my new album ‘No Pressure’. That feeling inspired me every day in the studio to push my songwriting to the limits. I’ve never been more determined to make an album that you’ll love deeply”.
However, in the early hours of today, the rap sensation, Sarkodie announced that he will be releasing a new music video for one of the songs on his yet-to-be-released album, ‘No pressure’.
The award-winning superstar made this known in a recent post on his verified Twitter platform. Making the announcement, he wrote: “New visuals, 7 pm tonight #NoPressure”.
Some of his fans who have been waiting tirelessly for the release of the music video noted that they were tired of waiting and that they hope this time he won’t postpone the release date.
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