Nigerian Grammy-award winner, Burna Boy continues to break historical charts. This time, he has been named the first-ever African artiste to hit 200 million streams on one of Africa’s premium music streaming platforms, Boomplay.
Barely a year after Burna Boy was celebrated as the first artiste to hit the 100 million streams milestone on Boomplay, he has gone ahead to double the feat, making him the first African artiste to be streamed 200 million times on the streaming service, Boomplay. Boomplay streams are calculated based on industry-recognized standards in which only no less than thirty-second stream is equal to one stream count.
According to Boomplay, the growth of the Grammy award winner has been exponentially upturned since the release of the ‘Outside’ album, which stands as 10 million streams currently. His follow-up album, ‘African Giant’, which was critically acclaimed and nominated for the Grammys, now has over 43 million streams, four times more than the previous body of work, indicating his broadening fanbase and growth, the music streaming platform indicated.
That notwithstanding, True to its title, Burna Boy’s 2020 album, ‘Twice As Tall’, has been streamed twice more than ‘African giant’, standing at over 80 million streams on Boomplay.
Boomplay’s Director of Artist & Media Relations, Tosin Sorinola, who presented a plaque in recognition of this feat to the Afrofusion musician in Lagos, Nigeria, noted that this was an “epoch moment in the history of the African music market”.
Tosin Sorinola speaking about Burna Boy’s latest achievement said: “This is another iconic feat for Burna Boy, Boomplay, and the entire African music industry. This achievement shows that fans in Africa are fast catching up to the digitization of music and streaming, which Boomplay is championing. With this development, artists can earn even more on our platform”.
Tosin Sorinola further averred that Burna Boy is a massively talented singer, whose works will continue to affect people positively across Africa and the rest of the world. She emphasized that the organization is proud of what Burna Boy is doing and his milestone achievements on its music app.
Tosin while presenting the plaque to Burna Boy then said: “To this effect, we, at Boomplay, present this plaque to him in special recognition of his contributions so far in the industry and are looking forward to even more extraordinary achievements”.
It is important to note that this will not be the first time the African Giant will dominate the streaming numbers for the Nigerian music industry, and with Burna Boy’s knack for creating monster hits, it only suggests that this will certainly not be the last.
With Boomplay’s aim to bring everything music to Africa and take African music to the world, the service is committed to empowering the African music ecosystem to unlock its full potential. Boomplay has the most extensive catalog of African music with over 70 million tracks at the moment and 65million monthly active users.
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