Glovo has launched a new programme, Glovo Local for Small and Medium-Scaled Enterprises (SMEs) in the retail and restaurant industries.

Following the inflation and rising utility prices putting pressure on both disposable consumer income and business margins, Gloval local was designed to enable SMEs digitize their products and services in order to boost their growth.

The Glovo Local App is the first of its kind in Europe, Africa, and Asia, that provides a consolidated portfolio of services and solutions for SMEs, specific to their needs.

The App has been launched in all 25 markets in which Glovo operates – Ghana, Spain, Italy, Ukraine, Romania, Georgia, Portugal, Poland, Morocco, Kazakhstan, Croatia, Kenya, Côte d’Ivoire, Serbia, Moldova, Uganda, Kyrgyzstan, Bosnia & Herzegovina, Bulgaria, Montenegro, Slovenia, Nigeria, Armenia, Andorra and Tunisia

home page grow — Glovo Local App Features

“Services available to them include digital and operational solutions for their own channels and stores; dedicated tools to help them manage their operations at point of sale (from data insights to providing supply chain solutions), and grow their businesses with marketing and advertising capabilities to help them reach new customers and increase their visibility.”
Press Release Report

According to the release, all of these are embedded in an ecosystem of learning and development opportunities with dedicated tutorials and support within their digital journey.

Additionally, Glovo Local, is an all-in-one hub where local businesses can pick and choose solutions based on their needs and wants through a single site, the release reports.

Rodrigo Alier, Executive Director, Partners & Brands at Glovo, said “only 20 per cent of merchants globally conduct their business online—highlighting the urgent need for more to find routes to digitization.”

“More than 100,000 of the businesses we work with globally are small local businesses, and the cost-of-living crisis is weighing heavily on them.”
Rodrigo

250,000 SMEs Online In 2023

Rodrigo disclosed that the company has it as its resolution this year, 2023 to have more than 250,000 small local businesses online.

“We acknowledge the role we play in helping those businesses thrive, and with Glovo Local we put them front and centre of our strategy, doubling down on our tech and operational efforts to bring them more and better solutions to boost their businesses.

“Using the tools Glovo Local provides, we can help them reach more customers, accelerating their way to growth and sustainable profitability. This is how we pave the way for businesses to grow and boost local economies.”
Rodrigo Alier

The launch of Glovo Local coincides with research commissioned by Glovo in nine markets.

The Executive Director noted that, recent research conducted in nine counties revealed SMEs who find themselves in the retail and restaurant industries were collectively expecting a tough time ahead. Every second sees businesses unprepared for the future, he added.

Rogrigo went on further to say that many restaurants, retailers, and grocery businesses surveyed across Europe and Africa alleged that they scaled up their marketing and advertising efforts to combat lower consumer demand, however confessing they often lacked the resources they needed to carry out broad marketing activities.