Fidelity Bank Ghana, the country’s largest privately-owned bank has awarded winners of its maiden agents’ promotion campaign dubbed ‘Yenko Dubai’.
After emerging as the eight (8) Overall best performing agents, the Agents of S-Duah Enterprise, (Kumasi), Kofhay Mobile Money Ventures (Berekum), Frimaud Ventures (Accra Central), Quickeagle Services (Kasoa), Brilin Top Enterprise (Nkawkaw), Mupaason Enterprise (Tarkwa), Majesty Authentic (Kasoa), and Frimpee A1 Enterprise (Sunyani) won the ultimate prize award during the campaign.
Ten (10) other eligible agents were also offered a lunch date with executives of the bank with six (6) others given a weekend staycation at the Maaha Beach resort in the Western region.
Moreover in course of the promo, brand new mobile phones were awarded to thirty (30) other agents who worked tremendously.
Mr. Godfred Attafuah, the Director of Channels and Sales at Fidelity Bank, in his remarks, expressed his gratitude to all Fidelity Bank Agents who responded to the call and played various key roles to make the Yenko Dubai promo a success.
“We, at Fidelity Bank are proud to maintain our position as leader in the Agency Banking space. We acknowledge that we could not have come this far without the support of our agent partners and for that we are grateful.”
Godfred Attafuah
The Head of Agency Banking at Fidelity Bank, Dr. David Okyere, also pointed out that the introduction of the ‘Yenko Dubai’ promo has positively influenced the performance of Fidelity Bank’s Agents.
“The performance of Fidelity Bank’s Agents in the last few months has been highly impressive. In fact, there was over 100% achievement for most of the Key Performance Indicators (KPI) set for the campaign.
“This shows how committed our Agents have been to Fidelity Bank’s agenda of financial inclusion.”
Dr. Okyere
The Agency Banking Lead went on to thank the various players whose immense inputs contributed to the success of the campaign.
Dr. Okyere also urged the agents to watch out for other exciting campaigns in the near-future, particularly as the Bank makes plans towards commemorating ten (10) years of offering Agency Banking services in Ghana this year, 2023.
Fidelity Agency Banking
Fidelity Agency Banking was introduced as an alternative distribution channel after Fidelity Bank became the first bank to receive approval from the Bank of Ghana to operate the Agency Banking model in Ghana in 2013.
Today, Fidelity Bank has over 5000 Agents across all the regions of Ghana and maintains the distinction of being the market leader in Agency Banking.
The bank, which is also the pioneer of Agency Banking, launched the ‘Yenko Dubai’ promo to reward 24 of their top performing agents.
The ‘Yenko Dubai’ Promo
The ‘Yenko Dubai’ Promo forms part of the activities being rolled out to mark the bank’s 15th year anniversary celebrations.
Hinged on the pioneering role of the bank in initiating the agency banking model – which was intended to bring banking close to the doorsteps of its customers across the country through the wide reaching agent network, the Promo sought to award outstanding performing agents of the bank.
Agent points of the bank are positioned at vantage community locations like fuel stations, post offices, market centres, supermarkets, amongst others, to provide customers the convenience of their services.
Background of Fidelity Bank Ghana
Fidelity Bank Ghana is a commercial bank situated in Ghana. The bank was issued its Universal Banking License in 2006, June 28, making it the 22nd bank to be licensed by the central bank of Ghana.
Adding on, it is amongst the twenty-seven (27) commercially licensed banks in the country and is headquartered at Ridge Towers in Accra, Ghana. As of 2013, the bank operates 75 networked branches across the country.
The bank is highly noted for its corporate banking selected niche as well as Micro Small and Medium Enterprises(MSMEs) and is rapidly implementing a digital based retail banking strategy which has resulted in exponential growth in savings deposits for the bank over the last 12 years.
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