MTN Ayoba, the all-in-one app, which was developed to bridge the digital divide and harness growth by placing a spotlight on African content has teamed up with one of Ghana’s most prolific and creative filmmakers, Eddie Seddoh, to release a new romantic comedy series, ‘Nite Nite’ exclusively for all Ayoba users.

Viewers will be treated to a rib-tickling journey into the world of laughter and romance with the much-anticipated launch of the series. MTN users across Ghana will be able to watch the series for free with no charges to their data bundle.

The series takes a leap Into everyday love adventures, taking viewers on a journey of how people are navigating new relationships through the eyes of the two principal characters, Zaq and Zoe.

Characters to Engage in Conversations with Influencers

The mini-series connects with viewers in an interactive way, where the characters get to engage in conversations with influencers and viewers based on the storyline. Viewers will get to enjoy exclusive behind-the-scenes footage in addition to the weekly episodes.

The series Is written and produced by one of Ghana’s most creative filmmakers, Eddie Seddoh, whose content in television shows has charmed audiences around the continent with iconic characters and blockbuster episodes. Eddie is the renowned writer of YOLO, X.O.X.O. and most recently, Boyzone.

Ayoba is currently available on Google Playstore to all MTN and non-MTN customers within the digital ecosystem.

Meanwhile, MTN Ghana is the market leader in the mobile telecommunications industry in Ghana, offering subscribers a range of exciting options under Pay As You Go, Pay Monthly and Mobile Financial Services. The company is part of the MTN Group which is a leading emerging market leader with a clear vision to lead the delivery of a bold new digital world to our customers.

It Is inspired by the belief that everyone deserves the benefits of a modern connected life. Scancom PLC is listed on the Ghana Stock Exchange. Its strategy is Ambition 2025: Leading digital solutions for Africa’s progress.