In a momentous achievement at the 34th Chartered Institute of Marketing Ghana (CIMG) Annual National Marketing Performance Awards, Hollard Life, a key player in the Hollard Ghana insurance conglomerate, clinched the esteemed title of Marketing-Oriented Insurance Company (Life Category) of the Year for 2022.

The ceremony, held at the Labadi Beach Hotel, highlighted Hollard Life’s unwavering commitment to customer-centric strategies and overall marketing excellence.

The accolade, as per the citation, recognized Hollard Life for its notable achievements in the past year. Specifically mentioned was the successful introduction of finely crafted and customer-resonating products that resonated well with the target market.

The citation also commended Hollard Life for implementing internal mechanisms aimed at cultivating a motivated staff capable of seamlessly addressing customer pain points. Additionally, the company’s Corporate Social Responsibility (CSR) initiatives, deemed peerless and matchless, were acknowledged as strong pillars that contributed to its identification as the CIMG Marketing-Oriented Company of the Year.

Nashiru Iddrisu, the Managing Director of Hollard Life, expressed gratitude to all stakeholders, placing particular emphasis on customers and partners for their belief in the company’s commitment to ensuring the well-being of those they love.

Iddrisu remarked saying, “Receiving the CIMG Marketing Oriented Insurance Company of the Year Award is a testament to our steadfast dedication to client satisfaction and our ongoing efforts to change the insurance landscape in Ghana.”

“At Hollard, we are committed to enabling more people to create and secure a better future by treating everyone with care and dignity. Although we are barely five years old, we are glad to be making strides in the insurance industry while contributing to the increase of insurance penetration in the country.”
Nashiru Iddrisu

The Thrill of Receiving The Award

Cynthia Ofori-Dwumfuo, the Group Head of Marketing and Corporate Affairs, echoed these sentiments, expressing the thrill of receiving the award and highlighting Hollard’s intentional approach to marketing. She underlined Hollard’s intentional approach to marketing, emphasizing the company’s dedication to putting customers first.

“We are thrilled to have received this award from CIMG for our marketing-focused strategy. At Hollard, we are intentional about our purpose, which drives our actions. We ensure all our products and services reach the target audience using the best marketing practices. We are keen about putting customers first in everything we do and will keep aiming for excellence in customer satisfaction.”
Cynthia Ofori-Dwumfuo

Hollard Life, a subsidiary of Hollard Ghana, has quickly become a key player in the insurance industry since its establishment in 2018. Formerly known as Metropolitan Insurance, which operated in Ghana for over 25 years, Hollard Life has successfully positioned itself as a market leader.

The company offers diverse life insurance products, including funeral, personal accident, savings and investments, group life insurance, and employee plans. Ghanaians can access Hollard Life through nationwide office branches, Hollard 2U franchise shops, Shell Fuel Station Welcome Shops, and Melcom stores.

The CIMG award is not only a recognition of Hollard Life’s achievements but also a testament to its dedication to innovation, customer satisfaction, and excellence in the dynamic insurance landscape of Ghana. As the youngest member of the Hollard Ghana family, this award further solidifies Hollard Life’s position as a driving force in the country’s insurance sector.