According to NDC stalwart, Joyce Mogtari Bawah, the appointment of the NDC campaign team for the 2024 election year represents a major breakthrough in the party’s quest to win the election and deliver quality leadership to the people of Ghana, demonstrating their commitment to a successful campaign.

Joyce Bawah emphasized that since the 2016 election defeat, the NDC has relentlessly worked to promote and safeguard the party’s interests, demonstrating unwavering dedication and perseverance in its pursuit of representing the people of Ghana.

“Having had the privilege of serving as Special Aide and advisor to John Mahama, I have had a front-row seat to the inner workings of our great party. It has been a journey marked by sacrifice, dedication, and determination. As I reflect on the journey that has brought us to this moment, I am filled with a sense of pride and purpose”.
Joyce Mogtari Bawah

Joyce Bawah highlighted the NDC’s illustrious past and impressive achievements, showcasing the party’s remarkable legacy and its membership’s exceptional talent and dedication, which she noted is a source of inspiration and an enviable asset that sets the party apart from its political rivals.

While acknowledging the party’s impressive history, Madam Bawah cautioned against resting on past achievements, instead emphasizing the need for continued diligence, strategic communication, and unwavering dedication to securing a decisive win in the upcoming election.

Madam Bawah stressed that the party’s path to victory lies in unity and humility, encouraging members to shun arrogance and self-promotion, and instead come together as a cohesive force, driven by a shared vision and a commitment to the greater good.

“We must communicate swiftly, crisply, and persuasively, using all tools at our disposal to get our message out”. – Joyce Mogtari Bawah

She stressed that a coherent and unified campaign message is crucial, advising the party to develop a clear and concise narrative that accurately reflects its values and vision and to communicate it consistently to the electorate.

NDC Members Urged To Embody Party Values

Furthermore, Joyce Mogtari Bawah emphasized that party members must be well-versed in the party’s core messages, objectives, and policy platforms, and must demonstrate unwavering dedication to the campaign’s mission and vision, serving as ambassadors who embody the party’s values and principles.

She advised party members to remain steadfast and composed, even when confronted with adversity, and to conduct themselves with professionalism and grace, thereby upholding the party’s values and maintaining a reputation for dignity and restraint.

“But communication is not just about speaking; it is also about listening. We must connect with our audience, hear their concerns, and show empathy. We must manage our time effectively, prioritize tasks, and meet deadlines”.
Joyce Mogtari Bawah

As such, she emphasized the importance of collaboration and unity, urging party members to foster strong relationships with fellow campaign members, candidates, party officials, leaders, elders, and the broader membership, as well as allies.

She stressed that this will ensure a cohesive and effective campaign that resonates with a unified message and maximizes impact to attain victory at the 2024 polls.

As the party sets out on this momentous journey, Joyce Mogtari Bawah expressed her fervent hope and unwavering optimism, confidently declaring that together, the NDC can accomplish remarkable feats and make a meaningful impact, driven by the collective strength and determination of its members.

She exhorted the party to advance with unwavering discipline, unrelenting determination, and unyielding grit, pressing forward with a steadfast resolve to overcome obstacles and achieve victory.

She challenged the NDC to demonstrate its true potential and showcase its capabilities to the people of Ghana, inspiring them with a compelling vision and a commitment to excellence.

“Let us build the Ghana we want, with John Dramani Mahama, and let us emerge victorious in 2024”. – Joyce Mogtari Bawah